The Musings Of An Opinionated Sod [Help Me Grow!]


Microsoft Have A Chance …
September 18, 2008, 7:16 am
Filed under: Comment

… because Apple are definitely losing it.

iPod Touch

They are flogging the new iPod Touch – which is basically the same as the old model, just abit thinner and with a couple of extra features – as the FUNNEST iPod ever.

What?

Jesus, it’s bad enough Hollywood promotes an image of “thin is better” … we certainly don’t need consumer electronic companies getting in on the act as well.

Joking aside, I have to say this reiterates my belief Apple are becoming more and more like Microsoft … or at least the Microsoft prior to the CP+B ads!

First they made a big deal out of little – yet beneficial – product evolutions [iPOD Nano 2nd Generation] … then they start celebrating the fact they’re purposefully using low priced materials to boost their market share/profits [3G iPhone] … and now they’re adopting the kind of meaningless marketing speak that the likes of LG/Samsung/SONY hold dear … I tell you, it’s a sign of a brand in abit of trouble.

Look I appreciate when you have a cash cow like iPOD, you want to keep milking it [even though it’s come to light they ‘borrowed’ the idea rather than invent it themselves] … however when a brand falls into the trap of seemingly defining innovation [though it’s really evolution] as ‘the ability to reduce the physical dimensions of a product’, then you have to start questioning where the once powerful vision has gone.

Apple has a long history of innovation … innovation that almost brought the company to its knees … so I totally understand why they changed their focus to ‘exploitation’ [of emerging trends/technologies], however what really helped that strategy to blossom was their ability to ‘define’ mini evolutions in a way that truly captured the imagination of society … so whilst size is important … the difference between iPod Touch 1 and iPod Touch 2 is negligible which means [1] the messaging has been fucked up [2] the innovation/evolution machine has fucked up [3] the companies focus has fucked up [greed, greed, greed] or [4] it’s all fucking up.

Infact if it wasn’t for the fact they have the disgustingly brilliant Bazza working for them, I’d be tempted to say there may be darkness at the end of the tunnel [ha!] … however as I know the little bugger is driven by better thinking, products and communication … I think there’s still some light left to run towards.



The Delusion Of Our Lives. Or At Least Mine.
September 17, 2008, 6:49 am
Filed under: Comment

Just incase you thought the previous few days more ‘light hearted’ posts represented a change in my attitude, prepare yourself to be brought down to earth with a very large, potentially depressing bump.

Today would have been my Dad’s birthday.

Seventy.

When I was a kid that seemed so old but now at 38, it seems pretty young – which makes the fact he’s been gone for almost 10 years, even more tragic.

I’ve written many times how much I loved/love him … and how much his loss has/still affects me … but it’s on days like this that the sadness comes out of hiding [and ‘hiding’ is the perfect word] and decides to smash me in the face.

I know I should be at peace now so much time has passed, but I’m not …

Infact I am convinced my mourning hasn’t even really begun.

I appreciate this might make you feel uncomfortable – and that’s not what I want to achieve – I’m just writing it because it’s how I feel.

The thing is, not enough people talk about death.

Whenever the subject is brought up people tend to go one of 4 ways …

1/ Clam up
2/ Try to change the subject
3/ Try to make a joke of the whole thing
4/ Focus almost exclusively on the ‘good times’ they were alive

… and whilst it is never an easy thing to talk about, death shouldn’t be hidden because in the long run it ends up causing you even more pain.

My Father was ill for almost 4 years.

In all those 4 years, it was only until the last few days of his life that I realised the inevitable was going to happen.

Actually I should rephrase that …

In all those 4 years, it was only until the last few days of his life that I decided to accept what I had known all along.

I had been living my life in denial … watching my wonderful Mum not just care for her beloved husband, but try to gently coax her only son into understanding things weren’t going to get better.

It was the ultimate demonstration of love and yet I didn’t realise it till much, much later.

I know I’m not the cleverest person in the World but I’m also not the most stupid – which is why I find it amazing that despite every sign screaming otherwise, I was able to convince myself he was going to get better.

Actually not just better … but back to how he was, as if nothing had ever happened.

Whenever there was a slight positive – however innocuous – I would walk about as if he had proved the entire medical profession wrong, totally ignoring the fact that every time he took one step forward, it was generally followed by 15 steps back.

However my belief wasn’t entirely unfounded …

You see on 3 separate occasions we were told he had 24 hours to live and yet 3 on separate occasions he demonstrated how a will to live can defy any supposed certainty.

However him proving the Doctors wrong didn’t mean he was going to recover, it just meant there was going to be another delay before the inevitable – so on that terrible day where even I had to accept he was getting worse, I finally got to understand that the gentle words my Mum had been saying were designed to protect me rather than upset me.

Everyone knew I had been in denial … Mum, Doctors, friends – even Dad – which is why when we were told we had the choice of stopping his pain or keeping him alive, I was repeatedly asked whether I understood the implications of our choice to let him be ‘free’.

God, I’m 38 and that last sentence has made my eyes fill up.

The thing is, it was the easiest and yet toughest decision of my life.

I didn’t want him to go … selfishly I wanted him to be with me and Mum … but that’s the thing with love, you understand that sometimes you have to put what you want second and even though the decision was ultimately out of my hands … or my Mum’s … or even the Doctors … by doing this, it meant I could start to face the realities of the situation and let the pain and anguish I’d held for 4 years, go.

At this point I’d just like to say to my dear friend Paul, you were absolutely wonderful – the best – and even though you won’t know what you did, you just need to know that alongside my Mum, you made all the difference.

Anyway, a few days later my Dad passed peacefully away with us by his side – and whilst we’d been able to say our goodbyes – I know that because I’d refused to accept or talk about the possibility of death up until the very end, my emotions about the whole situation are still very raw, so without wishing to sound like I’m preaching or being condescending – I encourage you to tell the people you care about that you love them and should you ever get into a conversation about death – don’t fall into the stereotype answers I detailed above, talk about it, it might just make you feel better down the road.

Happy Birthday Dad – wish you were here.



A[P]SOTW Assignment: It’s What Put The Great Into Britain! [I’m Talking About The Subject Of The Assignment, Not A[P]SPOTW, Ha!]
September 16, 2008, 10:04 am
Filed under: Advertising [Planning] School On The Web

BritishBulldog

Whilst the guys who are currently managing the A[P]SOTW are all Brits – only NP is based there – which is possibly why his assignments always have a way of twanging at my patriotic heartstrings.

The reason I mention this is because he’s gone and written a corker of a challenge – focusing on an area that in these times of product parity, can help drive real brand differentiation [despite few companies doing it really well]

Anyway, check it out … or better still, have a go … and that most definitely includes the non-planners out there. Enjoy!

Comments Off on A[P]SOTW Assignment: It’s What Put The Great Into Britain! [I’m Talking About The Subject Of The Assignment, Not A[P]SPOTW, Ha!]


Forget The Campaign For Real Beauty, What About A Campaign For Artificial Beauty?
September 16, 2008, 7:27 am
Filed under: Comment

Creative Proposition … “Beautiful people have better, easier and more interesting lives – get even with MAC Cosmetics”

Ugly To Beautiful by you.

[There’s no point stealing this idea, we pitched it a few years ago and got kicked out the office. Bastards 🙂 ]



Donald Trump’s Dog?
September 15, 2008, 6:52 am
Filed under: Comment

DonaldTrumpsDog1