A[P]SOTW Assignment: It’s What Put The Great Into Britain! [I’m Talking About The Subject Of The Assignment, Not A[P]SPOTW, Ha!]
September 16, 2008, 10:04 am
Filed under: Advertising [Planning] School On The Web
Filed under: Advertising [Planning] School On The Web
Whilst the guys who are currently managing the A[P]SOTW are all Brits – only NP is based there – which is possibly why his assignments always have a way of twanging at my patriotic heartstrings.
The reason I mention this is because he’s gone and written a corker of a challenge – focusing on an area that in these times of product parity, can help drive real brand differentiation [despite few companies doing it really well]
Anyway, check it out … or better still, have a go … and that most definitely includes the non-planners out there. Enjoy!
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