The Musings Of An Opinionated Sod [Help Me Grow!]

its less fucking offensive than an agency trying to sell a fucking toyota camry as an exciting and exhilerating car. me and my planning cohorts call that a bunch of shit insight.

thank you my evil loving bitch and if i remember campbells original pitch bollocks he said we were going to make mac the “cosmetics robin hood” stealing attention and confidence from the “genetic freaks of beauty” to hand to the less fortunate masses. for once i fucking loved campbells spiel even if the fuckers at mac decided it was better to make their brand the one that can turn you into a live version of a 6″ piece of bland useless plastic was better. twats

and age a good sell can turn twisted logic into sound twisted logic so yes that means we fucked up while the cock who sold them the barbie tie in was a genius. except he was wrong and we were fucking right. like the law, marketing can be a great big fucking ass.

i wasn’t having a go! i’ve just found that a lot of the times when i’ve been looking into the root cause of some of our problems that we’ve found them related to an insight that they’d never have the balls to admit to. so 9 times out of 10 we have to scrap it, which really pisses me off. so i was saying congrats for at least putting this in their face, even if it meant being kicked out of the office!

Don’t worry Age, I know you weren’t ‘having a go’ … however something you should maybe get your boss to understand is that an ‘offensive insight’ has astounding power [creatively and motivationally] so rather than just walk away from it, he should find a way where it can be articulated in a client friendly manner whilst still being motivational for the masses.

My fave is still our Diet Tango “You Need It Because You’re Weak” and whilst the brand was slightly bonkers, the client was suprisingly straight and wanted a business argument for why it would work rather than just ‘funny creative’.

In the end he got both and we got to feel excited about what we contributed and what we helped achieve.

I know this sounds patronising, but I am a firm believer that ‘anger is energy’ and I hate how so many campaigns are built on a Disneyland type premise rather than trying to actually mean something to someone.

OK, lesson over … back to work, ha!

Jesus Lee you’ll never let us forget that will you? OK, so we made a mistake – a teensy mistake – but should we really be treated in the same manner as a bloke whose forever known as Mr Sheep Shagger just because he had a one-off spot of woolly animal romance!?

Don’t answer that!

Besides, we have managed to convince ourselves that your constant recollection of our moment of madness is actually a compliment – based on the assumption we’re so good you’re still in total shock we could make such a magnificent mistake.

Hey, we’re only human – even Andy. Allegedly. 🙂

As was our “Antidote to bad hair days” ad for Wonderbra. 🙂

Funny how all the examples you give have one major commonality.

You.

Bloody egomaniac.

[Have you still got the Wonderbra one? That was tops and I’d forgotten all about it]

Believe it or not Marcus, that WASN’T our idea [well, it was Andy’s but he doesn’t count] but I like the way you think – even if it is a sad reflection on what you think of us 🙂

BTW I have news.

secret.

good day to all my fellow heroes

You are MY hero Mr Rothstein, not everyone elses.

God I feel so used …

Rob you are a man of the people thus I am a hero to all, correct?

at least we will go down fighting…or running away, whatever comes first and easiest

Italy is part of Montenegro (at least in our mind) so u are already on board..that reminds me..contribution is due…no dollars please

you guys are fun!! I guess since I am writing this I am no longer lurking. Oh well, it’s all out there, you know… 🙂 Oh, and I love the get a room comment although I am not getting physically sick. Everyone’s a meddler??

Boucher is up. Boucher is Sober. The day is saved.

i dont know whats more fucking depressing being back at work or being sober. dont worry mary no one comments on the fucking posts theyre written by a thing called “a planner” no fucker knows what they do but they expect to be paid a fortune and listened to. im running a book on when theyll go the way of the dodo but theyve already survived longer than darwins theory should of allowed. im going to go and have breakfast now its all too much for me to deal with first thing in the fucking morning

you sound like my wife

thank fuck indeed.

can anyone else tell george is a man that lives with 4 women?
4 incredibly beautiful but downright fucking scary women?
mary (anne davis) if you hate me im sorry but if you dont come back and see me some time

Hello George. I’ve been worried about you. You’ve been very quiet.

I never worry about Boucher – although I probably should.

Long night of travel and what do I find when I pop in to see what’s been going on? The sort of thing that is guaranteed to give me nightmares.

Big welcome to Mary Ann Davis even though I have a sneaky suspicion I’m never going to hear from her again … so until next time, night night!

We’ll all be thinking of you tomorrow Rob.