The Musings Of An Opinionated Sod [Help Me Grow!]

Are Robot’s Taking Over Advertising?
November 17, 2006, 9:59 am
Filed under: Comment

OK … so using Robots in ads goes way back [though I think the best are still the ‘SMASH Instant Potato’ ones] but there seems to be a real trend to use the bloody things in all sorts of ads at the moment …


 MTV [can’t find it]

SONY [The story behind it can be viewed here]

Johnnie Walker [Though I can’t help but feel BBH have lost the plot on it]

If I could find a way to put a SONY R&D logo on all of them, then I’d be a genius, ha!

5 Comments so far
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That JW ad is awful isn’t it.
I-Robot meets patronising. I like the music but even that seems “inspired” by Fat Boy Slim. I just bet the brief said something like “Make JW progressive” but for me, it actually undoes all the great work BBH had done previously. They seem to be having a bit of a bad run because their BA work and that last Sony Ericsson spot was balls too. Didn’t Hegarty do all of them? Oh dear. At least in your Sony spot you are ridiculing Robots rather than representing them as the brilliant future and that’s one of the reasons I really like the spot but I do agree, the Smash Spuds robots are the best ever. Them and the Clangers.

Comment by Pete

The Clangers … they were brilliant, even better than the folk on Button Moon – but not as good as Pipkins or Danger Mouse … all shows which [for reasons beyond me] I have on DVD at home!

Comment by Rob

Danger Mouse is cool, but Button Moon? And you have them all on DVD? You really have too much time/money/stupidity on your hands don’t you? It’s a sad, sad day when Andy sounds sensible in comparison.

Comment by Pete

Dangermouse was ace, but when I was 4 or 5 I loved Button Moon! I even saw the theatre version.

Nothing beats Sooty though.

What I like about the Sony robots is that they are grey and dull. They arent “Future” robots. They actually look and feel like people trapped in a robot body.

Comment by Rob Mortimer

I can’t wait to meet you and tell you the ‘story behind the robots’ – makes Button Moon look dull. Sort of.

Comment by Rob

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