The Musings Of An Opinionated Sod [Help Me Grow!]

Especially when it’s not about the state of the World, but the fact it’s April 1.

A day – like International Women’s Day – where brands put out work in an attempt to show another side of them.

The human side … as defined and written by the AI system they outsourced thousands of people’s jobs too.

Anyway, with all the shit going on around the world, I don’t know if any joke is suddenly going to make humanity feel better … unless of course, they reveal we’ve all been living in a real-life version of that episode of 80’s TV show Dallas, where – after a whole series exploring ‘who shot JR Ewing’ – they revealed it was all just a bloody dream.

[Look it up, it’s wild]

Soooooooo … instead of going through the effort of trying to write an April Fool post that won’t fool anyone and certainly won’t make anyone care, I thought I’d just point you to the best one I ever wrote.

A post that not only fooled a few people – who obviously didn’t read it all the way through – but was picked up by some international media as a ‘new methodology to the planning discipline’. Hahahaha.

It was even more pleasing than the time The Times newspaper in the UK quoted the fictitious research company we set up – Halibut Fisher – to highlight how badly Chinese society was being represented and understood by Western media. You can read some of the ‘insights’ we wrote about on Asian Yang – the blog we set up to commemorate how blinkered, gullible and lazy so many organizations are when dealing with cultures outside of their own.

Anyway, with that, have a great April Fool Day and enjoy reading about Leon and his introduction to Method Planning™ …

For the record, Leon still – amazingly – talks to me.

Even more amazingly, he has an important gig at a tech company.

Which means [1] even my best efforts couldn’t undermine his talent and [2] tech companies don’t check all the data they steal from everyone. Haha.

Oh, and if you’re so inclined, you can waste even more of your time reading some of the other April 1st posts I’ve written which some people also fell for … which I’d love to think was due to my brilliant writing, but was likely due to the fact I was in a totally different timezone to them so it wasn’t April 1 for them. Damnit.