The Musings Of An Opinionated Sod [Help Me Grow!]


What Does Your Number Plate Say About You?
December 4, 2025, 6:15 am
Filed under: A Bit Of Inspiration, Attitude & Aptitude, Cars, Comment, New Zealand

I’ve always found personalized number plates fascinating which is why a while back I wrote about the ones that were near where I live.

Anyway, I recently saw 2 that got me thinking …

The first was this:

There’s something epic having a number plate that turns the ‘horsepower’ conversation into ‘moopower’.

I would love to know what made them choose this.

Are they a dairy farmer?
Are they really into milk?
Are they someone the RSPCA need to be keeping a close eye on?

Not sure, but it stood out to me far more than 95% of creative designed by outsourced research systems that promote ‘brand assets’ but forget to tell people it’s only an asset if creativity makes it mean something.

The other was this …

On one hand, the introduction of the word ‘bad’ immediately has an effect on the car.

Despite being virginal white, suddenly that EV family car has a bit-of-the-badass about it.

Or it would, it the number plate wasn’t ‘BAD EV’ … which suggests the driver is aware of the negative association of the brand given their CEO, Elon, is a right-wing, Fascist prick … and either doesn’t care, or is trying to own the narrative so they can’t let someone else have a go at them.

Unfortunately for them, I don’t think either of those scenarios will work for them given Teresa – in our strat gang at Colenso – has a Tesla and despite every one of us loving her and knowing she feels a bit of the ick for driving an Elonmobile, still didn’t stop us getting her this.

Number plates. They say more about who you are than your DNA.

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