Filed under: A Bit Of Inspiration, Advertising, Attitude & Aptitude, Management, Planners, Planners Making A Complete Tit Of Themselves And Bless, Planning, Point Of View, Positioning
Yes it’s true.
I’m being ‘featured’ in a strategy app.
I can hear Andy now, losing his shit over an app for strategists.
However, on the brightside, it’s for 4+ year olds, which probably reinforces his point.
But better yet, it’s an app for strategic ‘models’ which – anyone who knows me will know – is my kind-of pet loathing. But the guy behind it, Ilya – not to be mistaken for the manipulative, wannabe-intellectual, bully from a previous life – is a top bloke and is doing it because he wants to help young planners feel they have something they can refer to given the industry has increasingly stopped investing in training and instead, outsourced it to people who teach solid basics but wrap it up as if they deserve an OBE for services to business. Or something.
Of course, this my rant is undermined by the fact I am being highlighted as ‘writing the forward’ … but I’m still dead chuffed and honoured to be asked, if only because it’s one thing Otis is slightly impressed with. And to me, that’s worth everything. So thank you Ilya and hope it is useful to all the planners out there with the title, but also the insecurity.
OK Andy, I’m waiting for your email/text/call of pisstaking.
