A Car Ad On Social Media That Doesn’t Totally Suck …
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On face value, the title of this post is quite a big call.
But, when you remember there’s so little good car ads about, it’s not that hard to ‘stand out’.
And while the visual element of this Porsche ad is pretty boring, there’s something about that line of copy I really like.
In just 12 words, it’s managed to capture the sense of awe a Porsche should make you feel.
And while you could argue these 12 words could be used for any car brand, when you know that Frederic Porsche once said …
“I want to build cars that are not something to everyone but everything to someone”
… you realize how good that copy is.
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so youre talking about the fucking art of copy. thats not new news campbell, just like everything on this fucking blog.
Comment by andy@cynic September 13, 2017 @ 6:19 amshame porsche has gone from sports performance to twat mobile in less than 20 fucking years.
Comment by andy@cynic September 13, 2017 @ 6:20 amIt seems you’ve forgotten that weird research thing we did decades ago. We all aspire to a midlife crisis.
Comment by Rob September 13, 2017 @ 6:26 amno. every fucker aspired to be me.
Comment by andy@cynic September 13, 2017 @ 6:33 amand anyone who buys a porsche that isnt a 911 needs a fucking kicking. fact.
Comment by andy@cynic September 13, 2017 @ 6:21 amBut I agree with that.
Comment by Rob September 13, 2017 @ 6:27 amDon’t get me started on their four seater sports cars.
Comment by John September 13, 2017 @ 6:31 amlike twats that buy a sq5 instead of an rs8.
Comment by andy@cynic September 13, 2017 @ 6:32 ambut if you bought an rs8 id make your life fucking hell.
I wish he’d bought an R8.
Comment by DH September 13, 2017 @ 6:40 amAt least it’s not an Audi.
Comment by John September 13, 2017 @ 6:30 amexfuckigactly.
Comment by andy@cynic September 13, 2017 @ 6:33 amIs it good because it’s good or because most car copy is rubbish?
Comment by DH September 13, 2017 @ 6:41 amThings you do while you’re sleeping. Discuss.
Comment by John September 13, 2017 @ 6:59 amCry. Because when I wake up, this blog will continue to exist.
Comment by DH September 13, 2017 @ 7:02 amNice copy but I don’t think the Cayenne is the car I would choose to star in the ad. It screams Volvo more than Porsche.
Comment by George September 13, 2017 @ 7:00 amThat’s unfair to Volvo because I think they’ve really upped their design chops lately. Guess that means you have to stop using your “beige Volvo” insult Robert.
Comment by George September 13, 2017 @ 7:01 amcopy IS great, but alas that “Porsche” . . .
Comment by ericadavid714 September 13, 2017 @ 8:23 amMartin Boase bought a 911. Graham Rose called it ‘the Menoporsche’. Martin sold it rather quickly after that.
Comment by Ian Gee September 13, 2017 @ 6:04 pm