The Musings Of An Opinionated Sod [Help Me Grow!]


A Car Ad On Social Media That Doesn’t Totally Suck …
September 13, 2017, 6:15 am
Filed under: Advertising, Cars, Comment, Creativity, Marketing

On face value, the title of this post is quite a big call.

But, when you remember there’s so little good car ads about, it’s not that hard to ‘stand out’.

And while the visual element of this Porsche ad is pretty boring, there’s something about that line of copy I really like.

In just 12 words, it’s managed to capture the sense of awe a Porsche should make you feel.

And while you could argue these 12 words could be used for any car brand, when you know that Frederic Porsche once said …

“I want to build cars that are not something to everyone but everything to someone”

… you realize how good that copy is.


18 Comments

so youre talking about the fucking art of copy. thats not new news campbell, just like everything on this fucking blog.

Comment by andy@cynic

shame porsche has gone from sports performance to twat mobile in less than 20 fucking years.

Comment by andy@cynic

It seems you’ve forgotten that weird research thing we did decades ago. We all aspire to a midlife crisis.

Comment by Rob

no. every fucker aspired to be me.

Comment by andy@cynic

and anyone who buys a porsche that isnt a 911 needs a fucking kicking. fact.

Comment by andy@cynic

But I agree with that.

Comment by Rob

Don’t get me started on their four seater sports cars.

Comment by John

like twats that buy a sq5 instead of an rs8.
but if you bought an rs8 id make your life fucking hell.

Comment by andy@cynic

I wish he’d bought an R8.

Comment by DH

At least it’s not an Audi.

Comment by John

exfuckigactly.

Comment by andy@cynic

Is it good because it’s good or because most car copy is rubbish?

Comment by DH

Things you do while you’re sleeping. Discuss.

Comment by John

Cry. Because when I wake up, this blog will continue to exist.

Comment by DH

Nice copy but I don’t think the Cayenne is the car I would choose to star in the ad. It screams Volvo more than Porsche.

Comment by George

That’s unfair to Volvo because I think they’ve really upped their design chops lately. Guess that means you have to stop using your “beige Volvo” insult Robert.

Comment by George

copy IS great, but alas that “Porsche” . . .

Comment by ericadavid714

Martin Boase bought a 911. Graham Rose called it ‘the Menoporsche’. Martin sold it rather quickly after that.

Comment by Ian Gee




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