When Brands Don’t Get Irony …
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May 23, 2016, 6:15 am
Filed under: Brand Suicide, Crap Marketing Ideas From History!, Marketing Fail
Filed under: Brand Suicide, Crap Marketing Ideas From History!, Marketing Fail
20 Comments so far
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That can’t be real Robert. Please tell me it isn’t.
Comment by George May 23, 2016 @ 6:23 amI’m honored to write the first comment of the day. It certainly won’t happen again.
Comment by George May 23, 2016 @ 6:24 amless embarrassing than launching google fucking glass.
Comment by andy@cynic May 23, 2016 @ 6:34 amIt is. Sadly it is.
Comment by Rob May 23, 2016 @ 8:01 amThe irony being that this blog has been recycling its three posts for ten years?
Comment by John May 23, 2016 @ 6:23 amWhich means this blog is more environmentally friendly than H&M.
Comment by George May 23, 2016 @ 6:25 amAs suggested here http://www.theguardian.com/commentisfree/2016/apr/03/rana-plaza-campaign-handm-recycling
Comment by John May 23, 2016 @ 6:29 amfucking outrageous. h&m should be fined fucking billions and im not saying this because ex#1 is some bigwig at the nordic sweatshop masters. im no fucking vindictive bastard ex, im just a lover of the fucking environment.
Comment by andy@cynic May 23, 2016 @ 6:33 amAnd your altruism donesn’t get the respect it deserves.
Comment by John May 23, 2016 @ 6:53 amtell me about it.
Comment by andy@cynic May 23, 2016 @ 7:34 amNice to know you are over it.
Comment by Rob May 23, 2016 @ 8:01 amYou’re not the only one questioning this campaign.
http://qz.com/662031/is-hm-misleading-customers-with-all-its-talk-of-sustainability/
To be fair to H&M, they have a track record of trying to be more environmentally friendly, despite the irony that they are contributing to it with their “pile it high, sell it cheap” strategy. The campaign they launched in April (where your photo must have come from) was pushing for people to recycle their clothes rather than some direct statement on the environment. Doesn’t make it any better, just some context behind it.
Comment by Pete May 23, 2016 @ 7:48 amDoesn’t make it any better does it. I congratulate H&M for taking steps to reducing environmental damage, but I can’t help but feel they do it to try and offset the huge environmental damage they contribute to with their business model.
Still, it’s better than them not even doing that – but printing about “recycling” on plastic bags is uber-stupid.
No doubt they’ll say “but plastic bags can be used over and over again” which would demonstrate they really, truly don’t get the point.
A bit like JWT claiming they have no sexism issues in their agency after the [now ex] CEO is on record showing he was almost the King of Sexism.
Comment by Rob May 23, 2016 @ 8:05 amI wasn’t defending them. I agree with you.
Comment by Pete May 23, 2016 @ 8:18 amI’m shocked at how JWT/WPP are making things worse. I guess I shouldn’t be, but it is remarkable.
Comment by George May 23, 2016 @ 8:36 amI would have thought setting up a diversity counsel acknowledges they have a problem, but instead, they think that shows they have done enough.
No chance that these bags are made of recycled materials? Please?!
Comment by thecrossdivide May 23, 2016 @ 10:07 amfucking recycled sweatshop workers
Comment by andy@cynic May 23, 2016 @ 11:11 pmLet’s face it, HM exists so people can buy clothes they don’t need more often in the name of fashion.
Comment by northern May 23, 2016 @ 3:53 pmI don’t think fashion is for airheads and anything that allows self expression and makes people feel good is OK by me, but jesus, hypocrisy on hypocrisy
JWT are not worth discussing
is this you auditioning for the fucking hosting job of what not to wear or whatever the fuck it was called.
Comment by andy@cynic May 23, 2016 @ 11:12 pmNot if if I’m up against rob
Comment by Northern May 24, 2016 @ 10:46 am