I know the new James Bond movie has recently been released.
I know he is someone that many men aspire to be similar to.
And I know Mr Bond is always clean shaven.
However, can someone tell me why Gillette did this ad when …
1. It features the creator of James Bond, rather than his most famous character.
2. It highlights 007 is fictional, thus bursting the bubble of illusion so many men like to live in.
3. The quote has nothing to do with Bond, in fact, it’s the most un-Bond quote in history.
At first I thought they must have been trying to leverage the movies release for their own gain … but given the ad used the logo and name of the film in it, that suggests they must have paid for usage rights. Usage rights that they didn’t end up using in the ad whatsoever.
On one hand, that is quite impressive given it’s always a bit sad when you see brands try and claim they are the ‘official sponsor’ of a fictional [adult] characters life, however spending a shit-ton of money on something you don’t end up using is probably even worse.
At least for shareholders.
If this approach was supposed to shake and stir the souls of men, I’m sad to tell them they’ve ended up more Roger Moore than Daniel Craig.
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I saw this and thought exactly the same. It is not as bad as the Toyota ad you posted yesterday, but that is only because James Bond is more interesting to me than Chinese lanterns, even if his connection to the subject matter is loose.
Comment by George December 3, 2015 @ 6:36 amI have been first to comment for 2 days in a row. I am impressed with myself.
Comment by George December 3, 2015 @ 6:37 amMore than your kids and wife and house and career?
Comment by DH December 3, 2015 @ 6:44 amNo. Trouble maker.
Comment by George December 3, 2015 @ 6:59 amChicken.
Comment by DH December 3, 2015 @ 7:20 amIt means you’re bored.
Comment by Rob December 3, 2015 @ 8:35 amWhat a waste of money. Similar to the cost of 5 Gillette blade replacements.
Comment by DH December 3, 2015 @ 6:44 amBoom Tish.
Comment by Rob December 3, 2015 @ 8:36 amGillette. The best the author of a fictional character can get.
Comment by Pete December 3, 2015 @ 6:53 amOr the creatives dealing with the licensing department of Bond can get.
Comment by George December 3, 2015 @ 7:00 amif gillettes blades were as sharp as their fucking advertising we would be surrounded by bearded bastards. what is this shit except a big fucking pile of shit?
Comment by andy@cynic December 3, 2015 @ 7:11 amand what makes this even fucking worse is it has forced me to agree with campbell and thats just sick.
Comment by andy@cynic December 3, 2015 @ 7:12 amI consider this my Christmas present. Let’s face it, it’s not like I’d get anything else from you.
Comment by Rob December 3, 2015 @ 8:41 ami wish i hadnt even fucking given you that.
Comment by andy@cynic December 3, 2015 @ 8:45 amBut it’s quite an interesting quote.
Comment by John December 3, 2015 @ 7:39 amYogi’s “You can observe a lot by watching” said a lot more, faster.
Comment by Ciaran McCabe December 3, 2015 @ 8:09 amIndeed.
Comment by John December 3, 2015 @ 8:24 amYogi Bear was far more intelligent than his cartoon led me to believe. Sorry, I couldn’t resist. I’ll go sit on the naughty/stupid/immature step now.
Comment by Rob December 3, 2015 @ 8:42 amRoger Moore could rock a safari suit better than Daniel Craig.
Comment by Bazza December 3, 2015 @ 8:28 amRoger Moore’s safari suits were more dangerous than his Lotus Esprit with rocket launchers.
Comment by Rob December 3, 2015 @ 8:43 amSince we’re getting down to serious stuff now, I must
Comment by Ciaran McCabe December 3, 2015 @ 8:43 amsay, Daniel Craig’s pout bothers me, not nearly as good
as Blue Steel.
i wanted to hate daniel craig but i quite like him but it could be because he has fucked sienna miller and rachel unpronounceable surname than any of his fucking bond antics.
Comment by andy@cynic December 3, 2015 @ 8:46 amI would hate to think how much money that quote cost Gillette.
Comment by Lee Hill December 3, 2015 @ 8:58 amI’ve got a concealed weapon if any chick wants to find it.
Comment by Billy Whizz December 3, 2015 @ 9:09 amI have the sneaky suspicion that Ian Fleming never said that.
Comment by Marcus December 3, 2015 @ 4:03 pmIt’s from a Playboy interview in 1964. Full quote is…
“I’m observant, I think, and when I walk down the street or when I go into a room, I observe things and remember them very accurately. It amuses me to use my powers of observation in my books and at the same time to tell people what my favourite objects are, and my favourite foods and liquors and scents, and so on. Exact details of individual private lives and private tastes are extremely interesting to me. I think that even the way in which a man shaves in the morning is well worth recording. The more we have of this kind of detailed stuff laid down around a character, the more interested we are in him”.
Comment by jon_howard (@jon_howard) December 3, 2015 @ 10:15 pmSo there is someone who read playboy purely for the articles.
Comment by Pete December 3, 2015 @ 10:17 pmFreak.
Comment by Billy Whizz December 3, 2015 @ 10:29 pmAh, ok.
Comment by Marcus December 3, 2015 @ 11:58 pmits getting dangerously like its fucking 2008 all over afuckingain and i cant go through all that shit twice.
Comment by andy@cynic December 4, 2015 @ 6:01 amIf only I hadn’t been reading this blog in 2008, that would be good news.
Comment by John December 4, 2015 @ 6:03 amits what hell must be like. or nottingham.
Comment by andy@cynic December 4, 2015 @ 6:05 am