Winston Churchill Gives Planners One Of The Best Bits Of Advice They Will Ever Get …
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Remember, it doesn’t matter how clever you say your strategy is, if you don’t have anything to measure it against. And you certainly can’t say it was smart if you are unable to fundamentally – and independently – demonstrate how it advanced the commercial needs of your clients business. Just a reminder before you enter all those effectiveness awards and try and claim ‘increasing likes’ is proof of strategic success.
I feel so much better now. Thank you.
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I feel so much worse.
Comment by John April 27, 2015 @ 6:27 amyou think you have fucking misery. try my fucking life.
Comment by andy@cynic April 27, 2015 @ 7:08 amThe race to the bottom.
Comment by DH April 27, 2015 @ 7:28 amHe also said, “We shall fight them on the brand onions, the in-home research methodology, the effectiveness submission. We shall never surrender.”
Comment by George April 27, 2015 @ 6:29 amBetter not surrender, planners are the fucking cockroaches of adland.
Comment by BIlly Whizz April 27, 2015 @ 6:48 amThanks for lowering the baseline Billy.
Comment by George April 27, 2015 @ 6:58 amDo you even know who Churchill is Billy? Hell, do you know who Obama is?
Comment by Rob April 27, 2015 @ 7:44 ampoor fucking churchill. he wins a war and gets kicked out of number 10 then his legacy is pissed on being used for some planning shit.
Comment by andy@cynic April 27, 2015 @ 7:07 amIf only Henry VIII was still around. Campbell would be ordered to have his head chopped off immediately.
Comment by DH April 27, 2015 @ 7:29 amNot just for insulting Churchill. But writing planning stuff. But it is nice to see him getting back to normal. Hope you’re doing ok Rob.
Comment by DH April 27, 2015 @ 7:30 amtheres always those isis fuckers.
Comment by andy@cynic April 27, 2015 @ 7:44 amOh thanks Andy. Thanks a lot.
And despite the insult Dave, thanks. I’m doing OK. Had a bit of a meltdown last Friday, but doing alright given how recently it all happened.
Comment by Rob April 27, 2015 @ 7:46 amChurchill spoke much sense. That said, the quote implies that if results are not forthcoming, the strategy must be bad.
Comment by Lee Hill April 27, 2015 @ 8:10 amI encourage people to remember failure can be the result of a great many things and you must investigate them all before choosing to walk away from a decision. I get very frustrated when I am told something was tried but failed without having a clear understanding of why so that it can be incorporated in to the thinking when the situation arises again.
when did you think this fucking blog was worthy of serious fucking answers?
Comment by andy@cynic April 27, 2015 @ 8:36 amRob. What Lee is saying is it’s your fault I didn’t get the credit I deserved.
Comment by Billy Whizz April 27, 2015 @ 9:17 amOf course it is Billy. Of course it is.
Comment by Rob April 27, 2015 @ 4:12 pmOne of the best things you ever told me was just because something didn’t work before, doesn’t mean it won’t work at some point in the future. In short, don’t write it off as something that can be considered again because there may be a time when it is not only appropriate, but right.
Comment by Rob April 27, 2015 @ 4:11 pm..or shift the goalposts to shifting brand scores, or a Twitter post that gets some organic reach .
Comment by northern April 27, 2015 @ 7:15 pmI have it in for social media gurus this week, certain members of said cult seem to be ruining my life at present.
kick the soft fucks in the fucking head. and when they tweet about how much it fucking hurts and only get 1 retweet you can say youve just proved they know fickle about attracting a fucking audience. send the cheque to the usual fucking address groper.
Comment by andy@cynic April 27, 2015 @ 9:43 pmI’m available to do the kicking.
Comment by DH April 27, 2015 @ 10:36 pmDon’t tempt me
Comment by northern April 27, 2015 @ 11:06 pmtempting you to do it is the whole fucking point.
Comment by andy@cynic April 28, 2015 @ 5:19 am