The Musings Of An Opinionated Sod [Help Me Grow!]

Home Is Where My Mum Is …
February 3, 2015, 6:30 am
Filed under: Comment

So in the very near future, I’m coming back to England.

The good news [for England] is that it’s not permanently, but it is for at least a month … which is longer than I’ve lived there since 1995.

The bad news is why I’m coming back.

As I mentioned a few weeks ago, my wonderful, brilliant, fantastic Mum is having an operation.

A big operation.

Even though the DR’s have assured me that the risk is small, I’m still obviously concerned.

Apart from the fact she’s my Mum – my beloved, precious Mum – I don’t want her to feel worried, vulnerable or frail and I know they’ll all be things she’ll feel and I hate that I can’t change that.

So I’m coming home to look after her. Hold her hand. Tell her how much I love her. Introduce her to her grandson.

It’s times like this that I question some of the decisions I have made in my life.

Should I have ever left England?

Should I have ever left Nottingham?

To be honest, these are questions that have nagged away at me from before I left the country so it’s not like it’s something new plus the fact is I did go so it’s a nonsensical discussion and yet my Mum – despite her predicament – still has the grace to say she’s proud of what I’ve done and the decisions I’ve made.

It’s a reminder of what the definition of unconditional love really is and I feel incredibly lucky to have her – and my Dad – as my parents.

So if you could give my Mum a little bit of thought today, I would be grateful.

Not because of her operation but because she is a wonderful, special person and this World needs as many of those in it as we can get.

Thank you.

Love you Mum.


When Trying To Be Part Of Culture Shows You’re Not Part Of Culture …
February 2, 2015, 6:25 am
Filed under: Comment, Crap Campaigns In History, Volvo

Come and take a bow Volvo.

Of course you’re #nofilter, that’s because you’ve airbrushed and image-tuned that car to within an inch of its life.

Seriously, do you think people don’t see that?

Do you think people go, “Wow, that’s the most naturally stunning thing I’ve ever seen!”

Trust me, they won’t.

Where naturally stunning is concerned, people tend to talk about sunrises, landscapes or Scarlet Johansson not some boxy Volvo that still looks like a boxy Volvo after 400 hours of airbrushing has been added to it.

If you honestly think this will make someone change their view of Volvo then you know even less about your audience than I thought you did.

Mind you, given you’ve spent 15 years trying – and failed – to find a contemporary positioning for your brand and now are just hanging your hat on the fact it “looks less boxy than your older cars”, it’s pretty obvious you’ve failed to grasp both who you are and who you can be targeting.

Maybe the next hashtag you should use is #fail