Remember last week when I mentioned how banana company, Chiquita, had started putting ‘To Go’ stickers on all their fruit?
Well, whoever is the buyer of fruit for City Super in Shanghai has just undermined all their carefully laid repositioning marketing plans.
No pointless sticker for them, oh no, they just sell bananas that are so small, they make R2D2 look like King Kong.
So while Chiquita have to eat the cost of printing new stickers for their fruit into their business costs, the evil genius at City Super [in partnership with whoever is the delivery manager for all online orders] make even more cash by not only charging you the same price as a big banana, but without needing to pay for any stickers either.
Plus – and this is a big one for all those brand consultancy folk – in terms of positioning their fruit as ‘food on the go’, they’ve executed it with absolute purity because they’ve ensured their bananas are so small you can slip them into your jeans pocket while walking to work.
And I’m not talking the big pocket, I’m talking that super-small one that doesn’t serve much purpose.
Branding magnificence.
Or it could just be my attempt to ignore the fact I’ve just been played by my local supermarket, who are fast becoming the modern day equivalent of the Drive Thru “rip off”.
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has your impending fatherhood finally fucked your brain? what the fuck are you talking about? why the fuck are you obsessed with fucking bananas? why the fuck do i read this shit?
Comment by andy@cynic June 24, 2014 @ 6:22 amI hope Rob shuts this blog down before his kid is born or it will haunt him/her forever.
Comment by DH June 24, 2014 @ 6:29 amThanks for making me sound like a serial killer there Dave. Very kind of you.
Comment by Rob June 24, 2014 @ 8:15 amYou read this ‘shit’ because you have nothing else to do other than be the bank and butler to your lovely family.
I’m basically providing you a service of well being.
Comment by Rob June 24, 2014 @ 8:14 amyoure the fucking opposite of well being. youre a fucking vampire of everything fucking decent in the world from music and fashion to decency and fucking happiness.
Comment by andy@cynic June 24, 2014 @ 8:24 amleo getz is the only good thing on this blog since me.
less posts. more leo.
Comment by andy@cynic June 24, 2014 @ 6:22 amI bet I know where your beloved Freddie Mercury used to keep his bananas.
Comment by DH June 24, 2014 @ 6:28 amYou really did go there didn’t you. Oh dear …
Comment by Rob June 24, 2014 @ 8:15 amYou’ve seen that view before.
Comment by John June 24, 2014 @ 6:28 amYou mean Jill has.
Comment by DH June 24, 2014 @ 6:30 amyou mean only if he was holding a magnifying glass in his other fucking thieving hand.
Comment by andy@cynic June 24, 2014 @ 6:41 amSadly that made me laugh. Damn you Mr D.
Comment by Rob June 24, 2014 @ 8:16 amMel Gibson is more sane than this blog.
Comment by Billy Whizz June 24, 2014 @ 6:45 amHey Baz, any chance this is a shot of the soon to be launched apple iBanana?
Comment by DH June 24, 2014 @ 7:04 amWell it is does contain a healthy OS.
Comment by Bazza June 24, 2014 @ 7:22 amUnlike your innovation department.
Comment by DH June 24, 2014 @ 7:40 amNice bitchiness Dave, that almost makes up for your Freddie Mercury slur.
Comment by Rob June 24, 2014 @ 8:16 amAnd you have small hands.
Comment by Wayne Green June 24, 2014 @ 9:10 amJesus, you make me sound like a bloody midget. Next to Baz, I’m the Empire State building.
Comment by Rob June 24, 2014 @ 12:45 pmBut…Bananas are awesome! Everyone would be stuck actually parenting their kids without them.
Comment by chaoticgoodnoodles June 24, 2014 @ 1:47 pmThrowback: http://youtu.be/Hq2KXudEjkI
Shouldn’t your name be ‘chaoticgoodbananas’ then?
PS: Hello.
Comment by Rob June 24, 2014 @ 1:52 pmNoodles > Bananas. Because I can eat them any day, anytime. 🙂 And clumps of noodles are far more chaotic than bananas. (I wonder what’s the probability of finding exactly identical clumps of noodles.)
PS: Hello. 🙂
Comment by chaoticgoodnoodles June 24, 2014 @ 2:49 pmChiquita’s American partners were the ones who invited the CIA in to destabilize Guatemala causing 150000 deaths including women and children from death squads. http://charlesfrith.blogspot.com/2012/08/edward-bernays-chiquita-bananas-cias.html
Comment by Charles Frith June 24, 2014 @ 3:23 pmWell that’s a conversation stopper. That comes across as flippant, I don’t mean it that way, it’s literally a conversation stopper. By the way, have you seen the documentary on them and their approach to stopping negative commentary? Scary.
Comment by Rob June 24, 2014 @ 6:39 pm