The Musings Of An Opinionated Sod [Help Me Grow!]


Thinking Is Not Dangerous …
September 9, 2010, 6:24 am
Filed under: Comment

I am getting more and more alarmed at how many brands treat their audience like babies – spoon feeding them facts that even the blind and stupid would get.

Have a look at this …

Yep, in front of a lady pulling her top down to reveal her breasts is a sticker stating “Unsuitable For The Young”.

No shit Sherlock …

The thing is, I wonder who the people who place these stickers think it is for – the potential purchaser or the retailer?

For me, such a sticker acts more as a magnet than a deterrent and if a retailer can’t tell that some babe with her boobs out isn’t exactly appropriate for a 12 year old kid, then they shouldn’t be in business in the first place.

The thing I find really interesting is the movie Inception, is currently the hot, hot movie in China right now.

This is a movie that is universally accepted as being complex … a movie that requires multiple viewings to ‘get it’ [and that’s in English, so it potentially becomes even harder when you need to read the subtitles to understand what’s going on] … and yet millions of people are flocking to be confused and questioned.

Thinking is not a bad thing.

Thinking is not a barrier to purchase.

Thinking is good for all parties – from the audience who get to grow from the experience to the brand who can justify their price point [and inspire their R&D] to the ad industry who can start to show what they’re really capable of.

If I was the Government, advertising standards wouldn’t be focused on just stopping untruths and the ambigious, it would be also empowered to minimise advertising mush.


39 Comments

youre wrong campbell, if the wife knew what i was thinking about that bird on the front of loaded it would be very fucking dangerous.

Comment by andy@cynic

but if youre talking ads, youre right. who the fuck taught companies to think people will only spend a fuckload of moolah if the ad is done in the style of mr fucking bean? oh yeah, fucking research companies. mid level researchers at low level research companies talking to mid level brand managers at mid level companies.

an episode of hannah fucking montana is more fucking interesting than the average fmcg ad but then the average fmcg ad is there just to keep mid level buyers at mid level retailers happy so the solution is kill all mid level people in comms industries and life will be fucking peachy.

can you imagine if these fuckers were editors of harry pothead potter? theyd be only 1 book. it would only be 1 page long and every 6 months theyd “refuckinglaunch” which translates to sticking a new cover on the very same product and shoving a big “new formula” starburst on the front.

the reason they dont want people to think is because they dont want to face the truth theyre mindless fucking idiots.

Comment by andy@cynic

What Andy said. Every curse filled, violently insightful word of it.

Comment by Pete

Need to clarify I am referring to Andy’s 2nd comment. My wife occasionally reads / scans this blog.

Comment by Pete

you under the thumb pansy fucker.

dont you know the secret to being a man is never letting them see where you visit. correction. never letting them see you visit here.

Comment by andy@cynic

My wife read this blog once

Comment by northern

when is she out of hospital?

Comment by andy@cynic

OK … OK … before this gets into some uber-sad machofest, can I just say that I think Andy’s [2nd] comment is a pretty bloody good synopsis of how many midlevel brand managers approach their role with their brand.

The issue seems to me that they continually mistake simple with simplistic but then given so many appear to come from the planet clod, it’s not that surprising which is possibly why Andy’s final sentence is so accurate.

[NOTE: Not all brand managers are like this and many of the folk in adland could give them a good run for the title of ‘twatty marketing of the year’]

Comment by Rob

you talking about macho is like tiger woods talking about chastity.

and why the fuck does a word that means pure have the word tit in it. what sick fuck came up with that? i want to shake his hand though its probably that handiwork of a woman who wanted to take the piss and torture us. clever bitch.

Comment by andy@cynic

Feeling better now?

Comment by Rob

no.

Comment by andy@cynic

The Church of Andy – Putting the fun in fundamentalism

Comment by Rob Mortimer

Do I want to know why you’re only holding the magazine with one hand Rob?

Comment by Billy Whizz

Yes you do Billy, because the other hand was holding the camera that took the photo you perverted idiot.

Comment by Rob

I didn’t think that through. Fuck.

Comment by Billy Whizz

Well at least you’re consistent.

Comment by Rob

you fucking sad bastard billy.

Comment by andy@cynic

Jesus Billy.

Comment by The Kaiser

Mon deui

Comment by northern

Projecting again Billy?

@thekaiser I’m looking into your request. Please give me a few days.

Comment by Bazza

Thanks Bazza.

Now back to Billy.

JESUS WEPT BILLY.

Comment by The Kaiser

That looks rude just sitting there. Thank you very, very much Bazza.

Comment by The Kaiser

Nothing more to be said about inward-facing marketers. And Billy.

Comment by John

I also want to find out if I’m a ponce on page 35. I wonder if they have any questions about the price of decent balsamic vinegar.
By the way, I haven’t calmed down yet

Comment by northern

1. You’re a ponces ponce.
2. They didn’t.
3. Oh goodie … but is this still about your swim madness being cancelled/postponed? If it is, then you should have experienced the call I had today, you’d be nuclear ballistic, which is what I was except instead of exploding, I let nuclear barbs out of my mouth which is now getting someone to complain about me apparently.

This employee lark really isn’t working out that well is it.

Comment by Rob

It is, but that pales next to your latest instalment. I’m sure it’s working out fine, they must have had an inkling what you were like when they hired you surely? Is it a client complaining?

Comment by northern

Of course – that’s the 2nd in 7 weeks.

If I get 3, Andy buys me a pressie!

Comment by Rob

Jesus.
What’s Andy’s pressie, a job?

Comment by northern

Probably … though if it’s as a brickie and he’s the foreman he can piss off. Besides, I’d be the least practical builder in history so I might be safe. Or maybe that’s why he’d do it the sick bastard, ha!

Comment by Rob

As long he isn’t visualising as a builder in the Village People sense

Comment by northern

In construction.

Comment by John

hes too fucking ugly to be gay. but if one of you bastards are saying theres a market in gay frankenstein monsters i might do it because lets fucking face it, hes going to fuck off another client before 5pm friday. see what i had to put with. and the fucker was classed as my equal. legal papers suck big fucking ass.

Comment by andy@cynic

Tell the clients Rob: There’s no need to be unhappy.

Comment by Rob Mortimer

This is brilliant. Can Rob toe the line for one more day or does he become Andy’s camp builder? Oil youself Rob and drill baby drill.
Andy, no one is your equal, you should know that. Equal at what? Now that’s a question…

Comment by northern

thats the fucking point northern groper, no fucker is but some legal cynic documents had the nerve to say we were which shows the law isnt an ass, its a fucking great big puss producing shitty ass.

Comment by andy@cynic

seen diesel’s last ‘strategy’? be stupid.

yes, actively encouraging it. like we need more stupid, mindless, cheap-threads wearing motherfuckers in this world. in fact, diesel and loaded should hook up:

be stupid. with tits.

considering that stupidity, ignorance, intolerance and oppression are all fuck-buddies, this kind of crap fucks me right off.

let’s all just devolve back into a pile of grunting, groping sloths – it’ll make my life easier, believe me.

Comment by lauren

You are going to bloody detest my post on Tuesday then Lauren.

Comment by Rob

You have a post plan for Tuesday? Not only do you rant spontaneously, you PLAN them too. Excellent.

Comment by northern

i’ve weighed in my opinion now.

and i didn’t even shoot the messenger! see, i can be considered and open-minded sometimes.

🙂

Comment by lauren




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