Filed under: Comment
By the time you read this, I’ll be in China, and whereas blogs like NP’s is accessible [because he’s a lovely and intelligent man … and probably a communist] mine is not, which means that whilst you’ll be able to ‘enjoy’ the rubbish I’ve pre-written for today, tomorrow and Friday, you won’t be getting any comments from me till next week.
Sounds like you’re in a win : win position to me.
Anyway, I was going to write about an Aussie company called uSocial who are offering to find Twitter addicts, “followers” for the bargain price of US$87 per thousand … however given I told Uncle George Parker about it – and he’s written a far more eloquent post than I could ever manage – I suggest you go there and read it instead.
Enjoy the Campbell silence for the next few days …
Filed under: Comment
Here’s an ad that was on the back page of TIME magazine.
What do you think?
Is it a gesture of genuine love and sorrow or a desperate attempt to look like Pepsi are a brand that cares?
Saying that, I think Andy’s comment was best:
“It’s the least they could do after trying to cremate him before he was even dead”.
Very true … but what do you think? Is it good … bad … ego driven stunt or a total and utter waste of shareholder money?
And is it me, or have they used the old Pepsi logo?
I wouldn’t be surprised given Arnell’s updated creation, features a smiling face which is hardly appropriate when talking about death. But then what would Pepsi know about appropriateness given they were happy to pay millions of dollars for an identity that is almost the same as their old one but with the Mona Lisa as ‘inspiration’.
But I digress.
Again.
So come on, is this the King of Print or the King of Pap?
Filed under: Comment
To see what happens when you have too much time on your hands [and no, I’m not including the reading or writing of this blog] … then click here.
Thanks to Scott for this madness.
Filed under: Comment
I’ve written a lot about my love of the Japanese … and whilst they are a very polite and respectful culture, their devious behaviour could make a man in a gimp mask look positively tame.
Because it’s Monday and I’m sure you’re all depressed as farts, I thought this compendium of ‘evil genius’ would make you smile, however rather than clicking ‘go’, could I ask you WAIT TILL THE WHOLE CLIP’S LOADED AND THEN GO STRAIGHT TO 4 MINS 1 SEC because quite frankly, it’s the greatest bastard stunt I’ve seen in a long time.
With creative brains like that, it makes me wonder why the hell they rely on celebratory shit so much.
Enjoy … even if it will change the way you go to the loo forever more.
Filed under: Comment
… I don’t think this new ad for LEVI’s isn’t going to do much for the brand …
… especially as it feels so similar to the sort of stuff BBH did for them way back when.
Yes, yes … I know that ad is about the wild West and the W+K spot is reflecting a more ‘modern’ America – but the ‘Western’ references are there for all to see, hence my belief this spot is not even an evolution for the Levi’s brand, just a modern interpretation of a commercial from 1994.
1994: FIFTEEN YEARS AGO.
And to make it worse, in all those 15 years, there’s been quite a few Levi’s ads that could have served as a better foundation than the [admitedly great for the time] BBH ‘Creek’ spot, especially when you take into account the changing times, fashions and attitudes.
Even the new ‘Go Forth’ line doesn’t do anything for me – sounding more like a ‘Just Do It’ castoff rather than something that can unite and ignite the younger generation … the people Levi’s need to ensure they remain relevant and have a future.
Levi’s is a brand that genuinely needs ‘revolution’ and given we all know how brilliant W+K can be, I would assume this spot is proof the American client doesn’t want to let go of what they know – even though it’s not just pulling them back, it’s pulling them down.