The Musings Of An Opinionated Sod [Help Me Grow!]

If you are … or know of someone … can you let me know as I may have an opportunity coming up which could be of interest … well if could be, if you think [and can prove] planning/communication should be done as I think it should be done.

The person doesn’t have to be a local Chinese, but they do have to know Asia … and I mean KNOW Asia, not base all their thoughts on some 1980’s ‘management book’ or the fact they order a number 27 at the local Chinese every Friday.

No promises, but if you know of someone who wants to create fate [not just passive planning and ads] then I’d be grateful …

You’re not making it easier, you’re making it more complicated and it’s riddled with bugs which makes writing posts difficult and bloody annoying.

If you’re not careful you’ll become the P&G of technology and let me tell you, ‘progress with purpose’ is going to lead to happier and more loyal users of your occasionally toptastic software than this ‘any new news will do’ attitude.

Consider yourselves told.

Even global CEO’s are being hit by the credit crunch.

What other reason could there be for him to write a review about his favourite hotel room [yes, he has a fucking favourite room, let alone a hotel!] in the beautiful but abit more expensive than a Formula 1 Motel, Chiva Som.

I particularly love the fact his article/column is called ‘From The Edge’.

Kevin Roberts on the edge?

Have you seen the work … sorry ‘lovemarks’ … he claims to be pioneering communication?

Edge?

More like Garden hedge!!!.

‘SPAM, LIKE HAM JUST CHEAPER’

However just like prostitution – there must be alot of people that secretly indulge because not only is it still around, but it’s expanded it’s range.

SPAM with 25% less salt??? [labelled as “CRAZY TASTY”, ha!]

Now whilst you could argue the shelves are fully stocked so no one has actually bought any, the fact is that for such a range to be on display, it must be doing pretty well.

And here’s the thing, whilst I know of many people who had it as a kid [me included] – I’ve not met anyone who admits to still buying it.

My point is that we all have guilty little secrets … be it food we like, things we think, ways we behave … however our goal is to keep them absolutely private because we know/assume that others would disapprove or think less of us if those facts got out – which is why companies that places all their faith in focus groups are only kidding themselves.

Don’t get me wrong, feedback and research is vital – but if you think people don’t lie/mislead [voluntarily or involuntarily] then you are setting yourselves up for a fall.

[Blatant sell: come and talk to us about our ‘circumstantial evidence research methodology – designed to separate truth from fiction!]

The failure rate for new products/brands is incredibly high and yet in many cases, they have been rigorously researched to within an inch of their life.

Whilst I know there are many factors that contribute to the success/failure of brands and products – including the fact people’s opinions change, which undermines research studies that go on for years – if focus groups were so accurate then NPD wouldn’t have such a high failure rate.

Have a wonderful day lovely, hope you get some ‘birthday make-up’ for that green face.