The Musings Of An Opinionated Sod [Help Me Grow!]


Coincidence? I Don’t Think So … Do You Marcus?
January 28, 2007, 8:36 pm
Filed under: Comment

So I was passing a coffee shop in Singapore and saw this ‘special lunch offer’ …

Given Singaporeans are not exactly known for their sausage intake, one can only assume Marcus has a plan for global [sausage] domination that even the most evil of James Bond villains couldn’t dream of achieving!



Bing Bong: An Announcement …
January 25, 2007, 12:41 pm
Filed under: Comment

no entry

There’s something very wrong with my blog at the moment and I don’t mean just the rubbish I put on it each day.

For some reason it’s either deleting comments, putting multiple versions of the comments or … and this is especially weird … saying my comments are from Pete.  [Never Andy, Rob, Northern Planner, Age, George etc … always bloody Pete!]

Because I’m a pedantic perfectionist [even though I look like a slob] I’m re-loading, deleting and changing names throughout the blog … so if you see something that doesn’t quite make sense [excluding my rants, ahem], can you let me know so the nice people at wordpress.com can try and fix it.

Until things are sorted [supposedly a couple of days] this blog is officially ‘CLOSED FOR REPAIRS’ and hopefully when all is back to normal, there’ll be less talk of sausages and more about whatever it is I rant on about.

[I appreciate no one really gives a damn, but it lets me pretend I’m not a total social outcast – which is probably why I set up these alternate blogs]



Ever Wondered How Much Your Trip To The Loo Costs The Company?
January 25, 2007, 12:38 pm
Filed under: Comment

 Train Toilet

… then click here

See, you’re literally flushing company profits down the toilet. 

[Especially you Fred … or should I call you Mr-Pee-Alot!?]



Quickie …
January 24, 2007, 11:39 pm
Filed under: Comment

Breath

There’s been quite a few ‘Jillyism’s’ recently … go and check out the latest trouble my other half’s gob has got her into by clicking here.

Oh, and for any people joining the site thanks to my/our glorious sausage victory, click here and petition for Mr Mortimer! 

Finally, anyone who visits hotels and fancies helping me with an experiment I’ve started, you’d be doing me a great favour if you popped along to this.



Sometimes Being Slower Wins The Race.
January 24, 2007, 1:30 pm
Filed under: Comment

Newest technological gadget for the modern sex-worker

I was talking to a rather successful technology developer last night [Hello Dave!] and we had a bit of a disagreement [quelle surprise!] because I didn’t agree that it was always right for a company to jump on emerging technological advancements.

Of course a ‘first mover’ strategy can have its advantages but history shows that quite often a more conservative approach to innovation – based on mixing old and new technologies – is even more successful.

[A perfect example of this is Apple … in the late 80’s/early 90’s when they were obsessed with ‘innovation’, they created some of the World’s most expensive disasters. However today – with a philosophy of ‘trend exploitation’ [also known as techno-evolution] they are enjoying the most profitable and successful times of their lives.]

Anyway Dave said that ‘disruptive innovation’ was the most powerful way for him to create market leadership – however my view was that there were just as many examples of ‘second mover’ [or ‘fast follower’] strategies that have been equally effective for brands.

So I thought I’d look a bit more at this and found business writer, Nicholas Carr, had a different view to both of us.

In Carr’s opinion, the most successful strategy may be something he calls ‘Third Mover’ – the fusion of old and new technologies resulting in ‘consumer embraced technology’.

Eh?

Well he believes that consumers are reluctant to embrace anything that is too different, so by the time the ‘innovation’ has been established in the minds of the masses,that is the best time to enter the market and exploit the opportunity.

Now whilst I can see what he is saying, I am not sure this is strictly true … however I do appreciate that companies often get seduced by the thought of being an ‘innovator’ when being a ‘conservative innovator’ may actually be more financially rewarding. Infact, you could argue it’s even more effective than being a category pioneer because R&D investment and Educational Communication will be dramatically reduced and you have the benefit of offering consumers a product that is not beset with ‘bugs’ … something inherent in nearly all new technology.

Lets be honest, all the above opinions have merit … and I think you know I am a huge believer in ideas and technological innovation [I just hate it when it’s done because a company wants to flex its ‘innovation muscle’ rather than address some consumer need/want] … it’s just I believe this ever-present-attitude of ‘new always wins’ is something misguided and sometimes, irresponsible.

And yes, I do realise the ad industry is particularly bad for obsessively embracing the ‘new’ … which is why planners should not only inspire creativity to flow in all directions, but also ensure the consumer [and client] needs are naturally addressed within the resulting communication idea

It’s not about doing what’s ’new’ … it’s about doing what’s right but always in an enthusiastic, motivating and entertaining way. 

Carr, N. (2004) Bridging the breakthrough gap. STRATEGY & BUSINESS (USA)