The Musings Of An Opinionated Sod [Help Me Grow!]


If You Think Clients Don’t Listen To You, Try Being A Doctor …
April 10, 2026, 6:15 am
Filed under: 2026, A Bit Of Inspiration, Comment, Doctor, Eye, Health, Medicine, Nurses

A few weeks ago, I made an appointment to see my GP.

When I walked into his room, he was busy typing notes into his computer before asking how he could help.

I replied, “You can’t”.

I left just enough of a pause to make things seem dramatic before I added I was there to thank him for the speed he recognised the danger of my eye disease, because had he not – and many wouldn’t have – I’d likely of gone permanently blind.

He just looked at me, a bit in shock.

Not because of how bad my eye issue ended up being, but because I’d gone to see him to say thanks.

More than that, I’d paid $70 for the privilege of being able to do it.

And that’s when I realized how often they must see patients who don’t listen to what they say.

Not because their diagnosis is bad, but because it requires them to change how they live. And they don’t want to do that.

So over years and years, the Doctor and the patient have the same conversation over and over again … until they either listen, or never come back.

To be honest, I probably was one of those people … always looking for the ‘quick fix prescription’ rather than take responsibility for my wellbeing.

But for some reason, Dr Sohn changed all that.

I have no understanding how – or why – but he managed it. In fact, he is the reason I started my ‘health’ kick.

Let’s be honest, I’d needed to lose weight for decades … but never did.

Some of that was because I was overwhelmed by the idea of it …
Some of that that because I literally had no idea how to start …
Some of that was because I didn’t believe I was capable of doing it …
Some of that was because I was pretty depressed at how I looked and felt …

And yet, after he made a passing comment about trying a diet for 3 months, I have ended up 57kg lighter than when he first mentioned it to me.

I know he’s proud of that because he’d once told me he references me to other patients. Proof it can be done.

But I don’t think my results are the real reason for it and more the fact I’m someone he can point to and say, “he listened”.

Which gets to the point of this post …

We often have clients or colleagues who ignore what we suggest.

That despite our experience, knowledge or information, they prefer to follo what they think is right instead.

And – let’s be honest – that pisses us right off.

But advertising and medicine are very different things – so while we may take what we do as seriously as what every Doctor or Nurse does – no fucker is going to die because someone hasn’t done what we told them they should.

That’s right … one side is trying to SAVE LIVES while the other is trying to make some ads.

So with that in mind, maybe we all need to chill-the-fuck-out and be thankful we’re not Doctors or Nurses – while being thankful as hell for our Doctors and Nurses – because in terms of job frustration, we’re total amateurs compared to the shit they have to endure from their clients.

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