The Musings Of An Opinionated Sod [Help Me Grow!]

I was never a coffee snob – in fact, I still prefer a cup of Nescafe with some Coffee Mate in it – but I would treasure the taste and the moments I got to have it.

Part of this was also to do with the time of my life.

My appreciation of coffee started when I moved to Australia … where there was a real coffee culture, which basically translated to being able to legitimately sit outside a cafe for hours on end and people watch without fear of being arrested for stalking.

But now my relationship with coffee is different.

It’s no longer a pleasure, if anything it’s more like a medicine … because quite frankly, if I don’t have it, I’m even more useless than when I’m wide awake.

I know … you find that impossible to imagine don’t you?

But coffee changes how I look at the World.

Without it, it feels everything is moving at such speed that everything around me is slightly blurry.

Impossible to understand.

Improbable to achieve anything.

But with a big cup of coffee – or, coffee flavored power – it all changes.

I am present.

I feel I’m not going to be left [too far] behind.

I feel I might be able to convince others I have some capabilities.

And while we have seen countless ads in our time where someone sips a cup of coffee and then they’ve suddenly had the clarity to build a bridge out of straws or something … the reality is coffee doesn’t inspire you to do shit, it just makes you a slightly nicer human which – when you come to think about it – is probably more motivating and inspirational for an over-40 audience than 20 hours of brilliant Nike ads, and if not for you, it is certainly is for your family, friends and colleagues.