The Musings Of An Opinionated Sod [Help Me Grow!]

The Amazonification Of Whole Foods Has Begun …
November 8, 2017, 6:15 am
Filed under: A Bit Of Inspiration, Attitude & Aptitude, Brand Suicide

A while back I wrote how money had turned Jeff Bezos into a badass.

Well, it might also have made him think he can do no wrong.

A few weeks ago I went into Whole Foods and saw this…

Yep, they’re selling Alexa products with their fresh fruit.

While one of Amazon’s great strengths has been in cross selling – I don’t know if this combination goes that well together.

Yes, I know I’ve previously written about supermarkets genius about tapping into people’s romantic notions, but Alexa and fresh fruit doesn’t seem to me to have a combination that could illicit some desire you want in your life.

And that’s coming from someone who has a shitload of Alexa’s in his house.

Not to mention a ton of other mad gadgetry.

I must admit, I think watching how Amazon deals with their Whole Foods ownership will be fascinating … though I really do hope it will be more thought out than simply shoving Alexa into all their stores.

After all, it’s called Whole Foods for a reason.

11 Comments so far
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Comment by George

Is that because you’re jealous of how well Alexa is doing compared to Google Home?

Comment by Rob

I don’t understand your argument Rob. Whole Foods is well known for selling overpriced produce that makes the buyers feel they are important.

Comment by DH

only a matter of time before they sell the fucking “organic Alexa”.

Comment by andy@cynic


Comment by George

I’m also guessing that you never want to work for Amazon.
I hope you can retire before they take over the world.

Comment by DH

Who am I kidding, of course you can.

Comment by DH

you fucking twat.

Comment by andy@cynic

Not with a [nearly] 3 year old I can’t …

Comment by Rob

You aren’t fooling anyone Rob.

Comment by DH

I’m an Amazon fan boy.

Comment by Marcus Brown

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