The Musings Of An Opinionated Sod [Help Me Grow!]

Today Is The Day …
April 20, 2017, 6:15 am
Filed under: Advertising [Planning] School On The Web

So by 11:59pm [and 59 seconds] Shanghai time, all submissions for the latest APSOTW assignment must be sent to this address.

What happens after this is that all the submissions are sent to the judges to be critiqued and then I compile the feedback and publish it in a few weeks.

We have 6 judges, of which 3 are Gareth Kay – founding partner of Chapter SF, Andrew Hovells – planning guru and proud Northerner and myself – the less said about, the better.

In addition, we have Ian Woods, senior counsel at Virgin, Daniel Stevens, one of the early employees at ATTIK whose design genius touched Playstation, Nintendo and MTV and Sue Burgess, who in the late 80’s/early 90’s was the head of tourism for Skegness … so her view will be utterly fascinating.

As I said when I launched the assignment, I totally understand how daunting this may feel, but the purpose of the APSOTW – as well as involving some of the best in the biz – is because we want to help you be better and the fact you took part means you want to be better too.

I hope you enjoyed it, in many ways that’s the most important thing.

And trust me, while this was just an assignment, this is something Skegness really needs.

15 Comments so far
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I wonder how many people put the “Skegness is a war zone” in their submission. I am guessing quite a few. But if they didn’t, will you judge them as being different or lacking due diligence?

Comment by George

skegness isnt a war zone. its far fucking worse than that.

Comment by andy@cynic

so youre saying the poor fucks are damned if they did, damned if they didnt. you fucking bastards.

Comment by andy@cynic

Definitely bastards.

Comment by DH

“Skegness. The perfect place for brexit leave voters.”

What is my prize?

Comment by DH

A week’s holday there. Second prize is two weeks.

Comment by John

Or the New European front cover.

Comment by John

Do entrants get bonus points for using words like curation, experiential marketing and irony?

Comment by John

Probably not.

Comment by Rob

Skegness has the greatest concentration of caravans in Europe and we should all be very grateful that it does.

Comment by John

Well you’ve just identified the potential target audience for the assignment.

Comment by Rob

Caravan owners don’t do 4-24 hour trips.

Comment by John

yes campbell, gypsies. except they stay for 24 years not 24 fucking hours.

Comment by andy@cynic

Good luck everyone. A typically devilish assignment from Robert.

Comment by Lee Hill

Brace yourself, Rob.

Comment by Ian Gee

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