Life Lessons From A Positive Pessimist …
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And with that positive statement to start the morning with – allegedly uttered by Kurt Cobain – the morale of that bleak story is to always go after what you believe in, because that’s much better than just wishing you did. Even if it all ends up in tears, failure and absolute rejection.
Because – as one of my favourite ever ads reminds us – at least you can say, “I have lived”.
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Absolute rejection is my specialist subject, but I’m also all about the positivity and I’m positive there shouldn’t be an apostrophe in that slogan.
Comment by John May 24, 2016 @ 6:23 amWhere?
Comment by Rob May 24, 2016 @ 7:51 amThere’s only one apostrophe in the slogan so that narrows it down.
Comment by John May 24, 2016 @ 5:08 pmOne of my favorites too.
Comment by Pete May 24, 2016 @ 6:24 amBritish advertising at its best. So many of the scenes are ridiculous and yet it all works perfectly.
Comment by George May 24, 2016 @ 6:31 amits awesome by being disturbing as fuck. like a casting call for every character an fmcg marketing twat would never want in one of their pieces of bland. think its frank bugden. fucking great director.
Comment by andy@cynic May 24, 2016 @ 6:49 amHe certainly was.
Comment by John May 24, 2016 @ 7:07 amYep … it’s utterly awesome. I also think it’s quintessentially English. Which is meant as a compliment, despite it having the potential for the opposite effect.
Comment by Rob May 24, 2016 @ 7:58 amas opposed to what, i have died. which you do a lot when youre a fucking game nerd playing sonic the grand theft hedgehog on level 15.
Comment by andy@cynic May 24, 2016 @ 6:44 amVideo games have moved on slightly since you last played them Andrew. At least you didn’t say Donkey Kong on the game and watch platform.
Comment by George May 24, 2016 @ 6:50 amyeah because you’re mr fucking gamer.
Comment by andy@cynic May 24, 2016 @ 7:13 amYou’re sounding like John Dodds right now. And I’m not sure if that is a compliment or an insult.
Comment by Rob May 24, 2016 @ 7:52 amIf all ads were this good the industry would have nothing to fear.
Comment by Bazza May 24, 2016 @ 6:58 amIt’s not that good. I used to see those freaks every day on Jeremy Kyle.
Comment by DH May 24, 2016 @ 7:34 amI have never played a video game in my life but this is an excellent piece of work. With the predominance of social media projecting an abundance of curated perfect lives, I wonder if it would be even more impressive if launched today.
Comment by Lee Hill May 24, 2016 @ 8:48 amSony. Breeding a new generation of psychopaths.
Comment by Ian Gee May 24, 2016 @ 9:23 amOr just validating them.
Comment by Rob May 24, 2016 @ 9:30 amNirvana, nearly as overrated as Queen
Comment by Northern May 24, 2016 @ 10:44 amWhy are you awake? Why?
Comment by Rob May 24, 2016 @ 11:04 amAnd Nirvana are massively more overrated than Queen. But then so are Pop Tarts. [The pretend food]
I’m very fond of Nirvana.
Comment by Marcus May 24, 2016 @ 4:03 pmMaybe the reason I relate so well to this is that I’ve been a positive pessimist my whole career. Nice to know there are others out there. The ad is awesome – and agree with the apostrophe comment.
Comment by Ben May 24, 2016 @ 7:10 pm