The Musings Of An Opinionated Sod [Help Me Grow!]

Life Lessons From A Positive Pessimist …
May 24, 2016, 6:15 am
Filed under: A Bit Of Inspiration, Attitude & Aptitude

And with that positive statement to start the morning with – allegedly uttered by Kurt Cobain – the morale of that bleak story is to always go after what you believe in, because that’s much better than just wishing you did. Even if it all ends up in tears, failure and absolute rejection.

Because – as one of my favourite ever ads reminds us – at least you can say, “I have lived”.

21 Comments so far
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Absolute rejection is my specialist subject, but I’m also all about the positivity and I’m positive there shouldn’t be an apostrophe in that slogan.

Comment by John


Comment by Rob

There’s only one apostrophe in the slogan so that narrows it down.

Comment by John

One of my favorites too.

Comment by Pete

British advertising at its best. So many of the scenes are ridiculous and yet it all works perfectly.

Comment by George

its awesome by being disturbing as fuck. like a casting call for every character an fmcg marketing twat would never want in one of their pieces of bland. think its frank bugden. fucking great director.

Comment by andy@cynic

He certainly was.

Comment by John

Yep … it’s utterly awesome. I also think it’s quintessentially English. Which is meant as a compliment, despite it having the potential for the opposite effect.

Comment by Rob

as opposed to what, i have died. which you do a lot when youre a fucking game nerd playing sonic the grand theft hedgehog on level 15.

Comment by andy@cynic

Video games have moved on slightly since you last played them Andrew. At least you didn’t say Donkey Kong on the game and watch platform.

Comment by George

yeah because you’re mr fucking gamer.

Comment by andy@cynic

You’re sounding like John Dodds right now. And I’m not sure if that is a compliment or an insult.

Comment by Rob

If all ads were this good the industry would have nothing to fear.

Comment by Bazza

It’s not that good. I used to see those freaks every day on Jeremy Kyle.

Comment by DH

I have never played a video game in my life but this is an excellent piece of work. With the predominance of social media projecting an abundance of curated perfect lives, I wonder if it would be even more impressive if launched today.

Comment by Lee Hill

Sony. Breeding a new generation of psychopaths.

Comment by Ian Gee

Or just validating them.

Comment by Rob

Nirvana, nearly as overrated as Queen

Comment by Northern

Why are you awake? Why?
And Nirvana are massively more overrated than Queen. But then so are Pop Tarts. [The pretend food]

Comment by Rob

I’m very fond of Nirvana.

Comment by Marcus

Maybe the reason I relate so well to this is that I’ve been a positive pessimist my whole career. Nice to know there are others out there. The ad is awesome – and agree with the apostrophe comment.

Comment by Ben

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