Yes this is real.
And yes, it is utterly stupid.
However as mad as it is, I don’t know if it’s any more ridiculous than the companies who spend millions of dollars saying customer satisfaction is their priority rather than doing stuff that proves customers satisfaction is their priority.
It is as annoying as those companies who bang on about their staff being their number 1 asset but treat them as a commodity with a ‘use-by’ date.
The reality with all these ‘mission statement proclamations’ is that unless you act on the implications of the words, they just end up being meaningless rubbish … which is why marketing is in danger of being the tool of the lazy rather than the amplifier of the good.
Of course there are agencies out there who don’t care.
Their strategy appears to be ‘take the money and run’.
But if we all do that, we undermine our value, relevance and future.
So we can’t let that happen.
But it’s down to us.
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That can’t be real. No one could be that stupid could they? What am I talking about, some people watch Fox News without a sense of irony. Give me strength.
Comment by George May 5, 2015 @ 6:31 amThe fact FOX News says they’re all about being ‘fair and balanced’ shows there is a vibrant sense of humour going on in many companies today. Unfortunately, it’s the customer that seems to be the punchline.
Comment by Rob May 5, 2015 @ 7:57 amIt’s so stupid it could be brilliant. If the subsequent customer experience is good and all staff reference the “you are not a number to us”, it would be brilliant.
But it’s probably not.
Comment by John May 5, 2015 @ 6:33 amI was once given the number 666.
Comment by Billy Whizz May 5, 2015 @ 6:46 amPlease tell me that’s true.
Comment by Pete May 5, 2015 @ 6:57 amI didn’t know high school classes were that large.
Comment by John May 5, 2015 @ 7:00 amI’m not a planner so I don’t lie.
Comment by Billy Whizz May 5, 2015 @ 7:12 amJust the once?
Comment by DH May 5, 2015 @ 7:00 amThat’s a long queue at the STD clinic.
Comment by Rob May 5, 2015 @ 7:58 amThe fact this is for a company called PrimeCare adds to the overall humor. Black comedy at its best.
Comment by Pete May 5, 2015 @ 6:56 amRacist.
Comment by BIlly Whizz May 5, 2015 @ 8:05 amStill mature.
Comment by Pete May 5, 2015 @ 8:13 amPrime care are a horrible company. I’m surprised they even went to the effort of making that sign because every experience I’ve had with them, they’ve made sure I’m a number. Then they’ve made sure my number is never called and if they accidentally do, they say my treatment isn’t covered by their policy.
Comment by DH May 5, 2015 @ 7:02 amDo they wear those all in one white virus suits when you see them?
Comment by Billy Whizz May 5, 2015 @ 7:14 amLike your girlfriends do? No.
Comment by DH May 5, 2015 @ 7:47 amBloody hell, I seem to have hit a nerve there.
Comment by Rob May 5, 2015 @ 7:58 amWell Dave was a bit of a hypochondriac so maybe they’re just sick of him coming in to discuss his life threatening head cold.
Comment by Bazza May 6, 2015 @ 5:06 am