How To Tell When A Client Writes Their Own Ads …
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November 12, 2012, 6:00 am
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Filed under: Comment
I know I keep going on about how long copy can still be effective, but this is ridiculous.
Maybe the Eastern Poland Development Committee need to take some tips from the guys behind my favourite long copy ad – if not my favourite ad overall – of 2012.
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That’s 2 ads, one visual, one verbose. Lower left corner lists the cast of thousands that suggested that they run both.
Comment by Chris November 12, 2012 @ 6:06 amdoddsy would be fucking proud of your pedantic ways chris. youve also just passed the test to be an annoying fucking client should you be desperate enough to go there.
Comment by andy@cynic November 12, 2012 @ 6:34 amtransferable skills etc.
Comment by Chris November 12, 2012 @ 6:14 pmPersonally I found that ad more interesting than anything on this blog. But that’s just me.
Comment by DH November 12, 2012 @ 6:20 amIt’s also shorter than most of the posts.
Comment by DH November 12, 2012 @ 6:20 amAnd has more of a point.
Comment by DH November 12, 2012 @ 6:21 amyour comments are full of fucking insight. and youre not even a planner. how fucking amazing is that planning community fuckwits?
Comment by andy@cynic November 12, 2012 @ 6:35 amThat’s OK Dave, I found it more interesting than any of your comments. And certainly your jokes.
Comment by Rob November 12, 2012 @ 8:54 amIn similar vein, I just saw a TV ad celebrating the 50th anniversary of Flash floor cleaner.
Comment by John November 12, 2012 @ 6:29 amto be fair doddsy, for chicks, thats big fucking news.
Comment by andy@cynic November 12, 2012 @ 6:36 amwhen i first read your comment i thought you mean flash fucking gordon and wed hear campbell go on about that fucking annoying queen “song”. i shouldve known you wouldnt go there. apologies.
Comment by andy@cynic November 12, 2012 @ 6:37 amWhat a great movie that wasn’t.
Comment by Rob November 12, 2012 @ 8:55 amIt’s also the first record I ever bought.
Comment by northern November 12, 2012 @ 5:52 pmThe shame.
And yes, great film, especially Princess Aura
Hang on, you BOUGHT a Queen song … and more than that, you bought ‘FLASH!’?
Is that right Northern? Please tell me it is – it could be the greatest news I’ve ever, ever heard!
Comment by Rob November 12, 2012 @ 7:30 pmUnfortunately this is true.
Comment by northern November 12, 2012 @ 8:27 pmI was young
You have made my day.
Scrap that, my whole bloody year!
Comment by Rob November 12, 2012 @ 9:15 pmyou sick fucking bastard. not just for buying that pile of utter fucking shit. but for admitting it. have you no self fucking respect. christ, youre a broken bastard. i blame mrs ceo bitch. that can be the only fucking reason.
Comment by andy@cynic November 12, 2012 @ 10:24 pmI just wanted to throw Rob a bone. He’s all made up now.
Comment by northern November 12, 2012 @ 11:13 pmThat way I’ll feel better for berating him mercilessly when APSOTW is inevitably late.
As for Mrs CEO, I’m playing the long game. She thinks Iike her.
You want to give Rob your bone?
Comment by Billy Whizz November 12, 2012 @ 11:16 pmdont talk to him billy, hes the sort of sick fuck your mother used to warn you about.
Comment by andy@cynic November 12, 2012 @ 11:34 pmWe’ll find out northern worked at the BBC with Jimmy Saville next.
Comment by DH November 13, 2012 @ 12:19 amI did work with Esther Rantzen once
Comment by northern November 13, 2012 @ 1:54 amcampbells such a conniving fuck. he writes one of his shortest posts ever to highlight the bullshit of this pointless long copy ad even though, as dave points out, thats the exact length of one of his typical mindnumbingly painful posts.
Comment by andy@cynic November 12, 2012 @ 6:40 amYou know me so well.
Comment by Rob November 12, 2012 @ 8:55 amHow much do you think $6.20 would get me?
Comment by Billy Whizz November 12, 2012 @ 6:55 amTo avoid any smart ass comments, I mean from the east poland committee.
Comment by Billy Whizz November 12, 2012 @ 6:56 am$6.20’s worth of investment.
Comment by DH November 12, 2012 @ 6:58 amwhat you fucking meant to ask is what will $6.20 in east poland get you. and the answer is all of fucking east poland.
Comment by andy@cynic November 12, 2012 @ 6:59 amWould they accept $2.10?
Comment by Billy Whizz November 12, 2012 @ 7:12 amI think they would Billy. When I was in London, I saw a poster for this campaign featuring a middle aged man and a headline that said:
“What will you tell your child when they ask why you didn’t invest in East Poland”.
Given the answer would be,
“I didn’t want to waste your inheritance” I think you’re in a very good position to negotiate.
Oh, and while I’m at it, I saw the follow up to my beloved MI6 ad. While they’ve done it to obviously capitalise on the new 007 movie, I have to say it has none of the charm, ease or elegance of the previous one.
Disappointing.
Comment by Rob November 12, 2012 @ 8:58 amOh dear.
Comment by George November 12, 2012 @ 8:03 amYup.
Comment by Rob November 12, 2012 @ 8:58 amQ. Why didn’t you invest in Eastern Poland?
A. Because your information pack was as well designed as your ad.
That’s beyond terrible. I mean, even if you are going to fill it with copy that no one in their right mind would ever read, at least think about columns to make it easier to not read.
Comment by Rob Mortimer November 12, 2012 @ 9:56 amTerrible.
Comment by Pete November 12, 2012 @ 11:48 amMorning
Comment by Marcus November 12, 2012 @ 4:46 pm