The Musings Of An Opinionated Sod [Help Me Grow!]

Qantas: Champions At Losing?
November 22, 2011, 6:10 am
Filed under: Comment

So as you know, I was in Australia recently and flying back to Shanghai, I was checking out their entertainment channels when I saw this …

Can you see it?

No, not the reflection of me with a pair of ridiculous headphones on, I’m talking about the program that appears on the bottom left of the list.

It’s the show entitled ‘Stranded: All Flights Cancelled’.

I must admit, when I first saw it, I thought they were talking about their brand fucking decision to ground all their planes from a couple of weeks ago, but no – it was the Icelandic volcano incident from 2010.

Either way, I did find it rather amusing, albeit in an evil bastard way – though it does highlight how little things can affect a brand as much as the big … especially when they’re desperately trying to make amends for stupid decisions they’ve recently taken.

Maybe the Qantas team should learn from Van Halen’s old tour manager that understood ‘attention to detail’ increases the odds of creating ‘addictive experiences.’

23 Comments so far
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Oh dear.

Comment by Pete

I feel sorry for the person sat next to you.

Comment by DH

can you imagine dave? some bald bastard with earphones that make him look like a drag act of princess fucking leia taking photos of a fucking page on qantas shit entertainment system. the poor bastard probably thought he was sitting next to a fucking terrorist with fucked up fucking taste.

Comment by andy@cynic

I was the person who suffered … I was next to some cranky old Aussie who kept ordering wine and then slagging it off.

My favourite was when he asked what year a wine was. The hostie said “1999” and he replied,

“Could have done with a few more years in the cellar”.

On one hand I admire his bastardness, on the other, I just wanted to karate chop him in the windpipe.

Comment by Rob

my heart fucking bleeds for you campbell.

Comment by andy@cynic

all the doco’s could double for porn.

Comment by niko

Attenborough and beer?
You’re in to the really kinky shit aren’t you Niko.
Best ad for an airline I’ve ever seen. Explains why they give you blankets. Always wondered.

Comment by Billy Whizz

makes the bollocks “waste not” take on a whole other fucking dimension. the sort of dimension chuck dirty bastard berry would want to watch on his plane journey to hell and the music fucking dustbin.

Comment by andy@cynic

What a surprise, Rob Campbell on the documentaries page.

Comment by Billy Whizz

he was probably looking for a fucking documentary on planning.

Comment by andy@cynic

fucking stupid aussie flying bastards

Comment by andy@cynic

or building cars.

Comment by andy@cynic

Is this in the wrong place Andy? Seems your IT talent of old is back with a vengeance.

Comment by Rob

maybe its because im not a predictable asshole like mr fucking documentary.

Comment by andy@cynic

Isn’t it ironic Qantas call their inflight entertainment system “iQ” when their programming choice shows anything but.

Comment by George

Hadn’t noticed that. Makes the whole sorry episode slightly better – in a ‘oh-my-god-they’ve-fucked-it-up-even-more’ kind of way.

Comment by Rob

You’re famous in Australia Robert.

Take a bow.

Comment by Lee Hill

That’s probably the most effective bit of communication I’ve ever pulled off Lee. Do I send my invoice to you now or later in the week?

Comment by Rob

isnt that a fucking murdoch paper? youll be fucking phone hacked next campbell then theyll sue you for being so fucking boring.

Comment by andy@cynic

and i know youre sitting back an fucking smiling at all this lee. and dont give me any of that “no comment” bullshit.

Comment by andy@cynic

id like to point out what a new age fucking guy i am accompanying my wife to the paediatrician but im going to get fucking hammered with auntie, baz and billy instead.

dont worry campbell, youre ears wont be burning, youre not interesting enough to talk about.

Comment by andy@cynic

TV Choice:

Pan Am
Airline Investigation

Comment by Rob Mortimer

keep it down. ive got a fucking headache.

Comment by andy@cynic

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