The Musings Of An Opinionated Sod [Help Me Grow!]

one they follow along

like campbell said, whether people agree with it is another fucking thing.

you didnt get the fucking great nights sleep you said you were going to have then.

you know im gong to totally pin you down on this rob

ill tell you why as soon as you come back with the results of your research efforts

No doubt it’ll involve you saying you’re right, the ad world is fucked and anyone who had a counter point of view to you should beg forgiveness.

At least I’ll definitely be agreeing with you on 1 out of 3 things. Ha.

Time for sleep, ta-ra.

Errrrrm, I did Peggy, but here it is again:

“Saying no law regulated lynx is plainly wrong.

If the ad ran in a Muslim nation, then I’d agree with you – however it didn’t, it ran in Western markets.

You might not like the content … you might disagree with the positioning … but it’s not broken any laws because it’s premise is obviously tongue-in-cheek and anyone who can’t see that is either idiotic or too young to be up and watching those ads.

The law is not perfect … too many organisations try to skirt around it rather than stay firmly between the lines … but it’s there which is why agreeing with their judgement and saying the law didn’t regulate a particular item is quite different.”

You added a comment after I wrote the one above, but I still didn’t get what you were saying. However the basic premise to your view seemed to be that you think the law doesn’t stop advertising that promotes wrong/untrue messages [ie: Lynx/Axe and not really being able to offer female attraction guarantees, despite being quite obviously tongue-in-cheek] where as I say in most areas, it does … and Axe/Lynx is certainly not be one of those brands that is the exception to the rule as demonstrated by the way they had to change their communication approach to adhere to Malaysia law.

Hope that helps explain ‘my point’.

and pick up your fucking phone.

saves you wasting your brain cells on trying to make sense of the bollocks theyre going on about as well.

win fucking win.

Viz.

usually it’s a ‘oh here’s my loveable, smart, adfreak doing weird shit again’ kind of disturbance.

what disturbs me is that on one hand i can almost see why you might say what you did/are, but i would like to think that the practicalities of being ethical wouldn’t deter the desire or the need to have global regulation – people probably said that international human rights principles wouldn’t hold up (considering so many country’s different laws, customs, religions, etc), but it doesn’t mean that they’re not valuable and necessary.

i was also bothered because on some level, i realised that, in really wanting there to be a regulatory principle, like i imagine there to be in the financial industry (the other big game-player in driving markets globally and most people’s lives) i want to regulate the world. which kind of makes me a fascist. excellent.

the thing is, that whilst all you guys work for great agencies, with smart, caring, empathetic people who might think about the end result, that is not 100% of the ad industry. you guys aren’t the ones delivering 85% of those shitty toxic messages to people. people who are actually too dumb and up too late to work out that it’s not true, or at least MIGHT be true. it’s the seed of doubt that’s the killer.

and, while we’re at it, i would fuckin’ love it if bad takeaway brands couldn’t advertise to children because it was against the advertising code of ethics. fuckin’ imagine how quickly that’d change the world!
but yes, i know that i’m the resident bleeding heart who thinks chasing money without principles is a waste.

you’re right about education, rob. ideally, the world wouldn’t be regulated and we all would be able to see through the web of shitty promises done by those shitty BDAs and we’d all appreciate the good ideas you guys have, which would, in turn, inspire and spur you to make better ones that were really appreciated. and we’d put our money into properly good purchases, that had weight and meaning. happily ever after.

but we don’t. we get sucked into that cheap seed of doubt and the empty promises, thinking that if we buy something, quick, we’ll never be lonely, or sick, or sad. and that’s what i want to to see less of.

and it disturbs me that i’ll never see that in my lifetime.

But that’s the whole point isn’t it?

As I wrote in the early hours of the morning.