The Musings Of An Opinionated Sod [Help Me Grow!]

why the fuck havent beer guys made a bottle that looks like a big pair of tits? that would be brand linkage or whatever bollocks you planners like to spout wouldnt it? oh i know why, because beer brands like weak piss bud already have big tits connected to consumption, theyre the men holding the fucking bottle.

alright what about calling a beer “fanny magnet”?

dont get the shits campbell, im proving the point of your post for you. cheques to the usual address.

If the ridicule men experience in media and advertising was replaced with negative messages about peoples ethnicity, there’d be outrage so it’s funny how men bashing is seen as fair game.

Like you mentioned, women have had it worse and for longer but this post is about men so I don’t have to mention them. LOL.

Didn’t you do some research on this when you were doing the VB stuff and find women don’t like the constant male bashing or yob cliche too?

Interesting post and I like how you’ve been pro-man without feeling the need to be anti-women, your fine line tip toeing remains an inspiration to us all.

i agree with whatever my wife tells me to agree with.

Andrew. You had better bring nice wine on Friday.

I know it’s not helpful, or big, or clever.. but there is a part of me that loves watching you boys squirm about being misrepresented, disrespected and emasculated. it’s vile, but payback is so delicious and naughty.

I fucking hate dumb advertising, full stop. So of course all this type of output is a steaming pile of shit, but I think our real problem is believing that any kind of advertising reflects real life. no wonder we feel shit about yourselves.

i can’t wait to see what the next few years will bring, in terms of gender identity/stereotyping. I think change is brewing, but before then, I think it’s not going to get any easier until everyone has properly had enough.

there are still clearly paybacks for the dumb male/big tits dynamic to be viable, otherwise the would have been evolved out of existence already.

I know why you/women feel a sense of delight at the “payback”, but all it’s doing is creating fresh resentment [from the small minded tosser community] which inturn helps feed the anti-men/anti-women bullshit that’s allowing this sort of crap to flourish.

Hey, I’m not blaming you for the smirk – I’m a petty little shit who will always seek revenge against those I feel have harmed me/friends so would absolutely do the same – it’s just that I think it’s harmful because in many cases it’s not reflecting a genuine difference between gender, it’s a contrived stereotype designed to make certain sad bastards feel better about their own sad, little lives.

Sadly – as you point out – it obviously works as so many people still use this “strategy”, but that implies it’s the ONLY thing that works and that is obviously untrue.

I find it especially amusing that so many of the companies who greenlight so much of this sexist shit have corporate mantras stating they’re all about equality, family and health … hypocritical fucks … but then maybe they know it doesn’t really matter because no one really cares about advertising anymore do they. Ha.

excellent post rob. the stereotyping “can start to stick”. and it does. without going too much into constructionism/constructivism/framing/priming and all the other theoretical approaches… i believe that the media and adland (as this is part of it, at least i see like this) have much more influence on societies than is sometimes given them credit for (is ‘giving credit’ even the right thing to say in that context lol). people might end up regarding things as ‘natural’ that are not and might live to the set standards. its a vicious circle… grouping/talking to people according to their gender stereotypes is inane. now, maybe not in all cases, depending on what is talked about… but in general. i agree that it would be no wonder if people fight back. and i bet they do. i am sometimes wondering if e.g. more women and men would buy more beer from certain brands if some of the messages they are knocked over their head with would not be so ridiculous.

i have gone off tangent a bit with this, and just want to affirm that being a man is not a crime. using the word ‘greenlighting’ might be lol