Filed under: Comment
Here’s a sign I saw in a hotel lift …
Can you see the issue?
First line: “Hotel Re! is pround …”
Pround?
PROUND?
What the fuck is PROUND???
Ohhhhh, they mean ‘proud’ … well why didn’t they say that.
When you’re a business whose currency is attention to detail and customer service – ie: hospitality – spelling mistakes should be like Eurovision Song contest winners, Bucks Fizz … a thing of the past.
If they actually had provided a quality of service that made me feel ‘catered for’, maybe I could have overlooked it – but when I walked into my room and found 3 single beds, no working light and a shower that needed to be turned on 15 minutes before I went in [which being English obviously meant ‘never’], then the spelling mistake took on a much greater significance, one that simply and effectively undermined all their hard work in developing a marketing myth.
I’ve said it many times but experience thrashes words, and whilst one mistake might be excusable, multiple ones aren’t – and in this day and age, for that to happen, it should be the result of either a freak accident or something the company is willing to over-compensate for.
Getting a sale is relatively easy. Keeping the client is the hard – and most important – thing, something Hotel Re has failed to do on all counts.
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As I said a couple of posts back, if your hotel luxury has been hit by the economy, the World is still in dire straights. 🙂
Good point though, even if it should be as obvious as Cindy Crawford’s mole.
Comment by Bazza July 2, 2009 @ 8:01 amActually Baz, this is what happens when you agree to help out companies who aren’t even your clients and let them organise facilities.
In other words, [1] they’re being hit by the global economy more than my/our clients and [2] I don’t think I’d want them as clients even if I could if that’s the standard of accomodation they put people in … people who are helping them out as a favour, ha.
I should adopt Andy’s “charity” attitude where he won’t even get out of bed for anything less than 5 star, except my parents would beat the living crap out of me for prima-donna status and there’s already moments where I find myself already teetering on that evil edge, funnily enough when I’m doing stuff for you and your pension plan providers, ha!
Comment by Rob July 2, 2009 @ 8:32 amah, the Hotel Rei – did you enjoy the bright pink walls?
I guess this is what they call a boutique hotel – fucking crap!
Comment by perki July 3, 2009 @ 1:33 pmThe only reason I hope it is a boutique hotel is so no other fucker around the World has to experience it. Horrendous.
Comment by Rob July 3, 2009 @ 2:15 pm