The Musings Of An Opinionated Sod [Help Me Grow!]


The Continuous Quest For Cash …
May 6, 2009, 6:14 am
Filed under: Comment

I know times are tough. I know money is needed – not just to make profits, but to survive.

However there’s an interesting byproduct of all this penny-chasing/penny-pinching, and that is destruction of corpoate culture … or should I say, the corporate culture that talks about how important it is to be a ‘team player’.

To be honest, I’ve always had doubts whether companies really mean it when they say that sort of thing, mainly because I’ve seen too many examples where the opposite is true … however we all know the ability to work together, even if its interms of fulfilling the whims of a superior, is important both interms of effectiveness and just general office culture harmony.

But ever since the economy has decided to do a good impression of Lyndsey Lohan’s career, I’ve noticed that many organisations aren’t even pretending to practice what they preach to all their staff.

Recently I was sent an email from someone within M&C [Sunshine’s “legal guardians”] about a book they’ve launched.

“Cool” I thought … “I’d really like to read that” … so clicked on the link expecting to be taken to a place where I could download the .pdf.

But no.

Instead I got directed to a website where I could BUY THE BOOK!

Hahahahahaha … what next, charging staff for internal training?

Actually I shouldn’t laugh at that because a previous agency I had a very brief dalliance with tried to pull that very stunt on me and to be fair to M&C, they take their responsibility about people’s development pretty seriously, however this sends out totally the wrong message and I am sure it’ll be rectified shortly. Either that or I’m going to be living in a bus shelter within the week.

Talking of training …

I recently got asked whether I’d like to ‘train’ the global planners of another agency – a multinational agency – how to ‘think in ideas’.

Naturally I found it abit weird that …

1/ They would ask someone from a competitive company to do this
2/ They would need training in something they’re supposed to do anyway
3/ They would need training in something their organisation claims to be brilliant at

… however the lure of top travel on someone elses dime [something I am quite the afficiando at] and being able to get into the ‘Death Star’ was too good to ignore so I happily said yes.

How sad that this company – someone who goes on and on about how their staff are their greatest asset – have now decided that spending any money on training is expensive and postponed the whole thing till “later this year”.

Yes, I know … you’re thinking that’s their excuse to basically get me out the picture … but I have ‘insiders’ in the company and they’ve told me the whole thing has been rainchecked, not just me.

Then there’s the company who is running a global pitch.

They’re selling the fact they’re a global network who work seamlessly and collaberatively with all their local offices and yet I know for a fact each ‘outpost’ has submitted an ‘estimate’ to HQ as to how much their ‘time/involvement’ will cost.

Nice. Very collaberative.

To be honest, I can’t really blame them given seemingly every corporation is telling their local offices to ‘break even or die’ … so whilst it looks very “robbing Peter, to pay Paul”, if you’re the “Paul” it matters a whole bloody lot.

Whilst I appreciate the enourmity of the current economic environment … and that some of the things companies did in good times could now be viewed as ‘indulgences’ … I don’t think ‘training’ or even ‘inspiring’ staff should be seen as one of those – infact, these are the very times where uniting and encouraging staff can make an even bigger difference – both to their morale and the companies success – because as much as every ship needs a captain to steer, it’s the engine room that makes it actually happen.



Martin Luther King Would Shop At ‘The Red House’ …
May 5, 2009, 12:03 pm
Filed under: Comment

I tell you what, JWT’s creative standards have really improved since WPP took over haven’t they?

Thanks to my favourite ‘Redneck Secret Agent’ Adchick, for bringing this to my attention.



A[P]SOTW Update …
May 5, 2009, 7:00 am
Filed under: Advertising [Planning] School On The Web

Because my Mum spent a few days in Venice, the judging for the latest A[P]SOTW assignment has still not been finalised …

OK, it’s not just her fault [sorry Mum!] but it’s going to be another week before I can get back to you I’m afraid.

So sorry …

Comments Off on A[P]SOTW Update …


If You Don’t Like The Answers, Don’t Ask The Questions …
May 5, 2009, 6:37 am
Filed under: Comment

Media Magazine [Asia’s Campaign] has a number of features where they ask certain people in the industry what they do.

I’ve written about one 24 Hours With … previously, however my eye recently got caught to another of their ego-amplifying features, this time called SPOTLIGHT.

To be fair, there’s nothing wrong with it … hell, for people trying to get in the industry or move on up within it, it could prove invaluable … however I can’t help but feel Antonio – Olympus’ Marketing Director for Singapore – had consumed a few bottles of ‘Cold & Flu’ syrup and watched ‘Wall Street’ prior to submitting his answers.

OK, it’s not big or clever – and I am sure Antonio is a great guy [he’s definitely very professional and focused] however having read and re-read every gem of his responses, I can’t help but feel I’ve discovered Asia’s David Brent … though I of all people know how words can sound perfectly intelligent in your brain and then look bloody stupid when written down – just looking at the last 3 years of this blog tells me that.



It’s The None-May Day, May Day Teaser …
May 4, 2009, 7:08 am
Filed under: Comment | Tags:

It’s May Day [well it’s not, but it’s the May Day holiday] and so I am assuming most people who read this blog have a day off and will be doing something far more interesting than reading this pile of toss.

However, I also know that to some, this blog is the friend of the friendless [John. Billy.] so to keep them from turning their back on life, I thought I’d do a little post.

Actually it’s not a post, it’s a question …

If a company described itself as ‘mediaversal’ – what do you think they’re trying to say about themselves?

There is a point to this, I’m not just trying to provoke sarcastic responses … though something tells me that’s what I’ll be getting, but hey they started it didn’t they, ha!

No, in all seriousness, if you met someone in a lift and they said they worked in a ‘mediaversal company’, what would you think the organisation did?

Right, enjoy the day and to John and Billy, step away from the knife drawer …