Filed under: Comment
We all know business is competitive – with the big boys buying up all they can in a desperate bid to maintain their relevance … but what happens if you’re a smaller organisation who doesn’t want to sell, don’t have enough cash to make any major acquisitions but still wants to get some PR coverage?
Well you do what Synovate Research do, and hire someone who has the same name as one of your major competitors …
[I’ve not highlighted the name because I think you’re too thick to see it, I’ve highlighted the name because some people who have no interest in planning/advertising/anything read this blog and just wanted them to feel part of the ‘joke’ because I’m such a kind and involving chap. Ahem]
Genius …
I bet Sir Martin spat his cornflakes out when he first saw that news.
So if your name is Leo Burnett, John Walter Thompson or David Ogilvy or even Ms Uni Lever, drop me a line … I have a not-so-cunning plan.
15 Comments so far
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can you hear that scraping sound? its the noise of campbell hitting the bottom of the barrel with this post. i cant fucking wait to see the depths you will trawl to tomorrow 🙂
Comment by andy@cynic February 18, 2009 @ 7:26 amWhy go looking for them – just insist that new hires change their names or they don’t get hired.
Comment by John February 18, 2009 @ 7:36 amlook at dodds being all efficient. like a cold blooded wpp director only taller
Comment by andy@cynic February 18, 2009 @ 9:37 amI feel soiled.
Comment by Marcus February 18, 2009 @ 4:32 pmIf Chris Martin’s surname was “MacIntosh”, his daughter might be my colleague. How do you feel now Marcus? 🙂
Comment by Bazza February 18, 2009 @ 5:15 pmOh dear.
Comment by Rob Mortimer February 18, 2009 @ 5:20 pmMiserable Bazza.
Comment by Marcus February 18, 2009 @ 7:13 pmactually bazza, according to rob’s theory, she’d be the next CEO of microsoft 🙂
Comment by lauren February 18, 2009 @ 8:10 pmfuck me lauren youre sounding like dodds. only clever
Comment by andy@cynic February 18, 2009 @ 10:06 pmI wish I could say it ‘won’t happen again’, but we all know it will …
Comment by Rob February 18, 2009 @ 10:50 pmgood afternoon.
Comment by Marcus February 18, 2009 @ 10:51 pmmillward brown from synovate is on the phone
Comment by peggy February 18, 2009 @ 11:20 pmthe tailor who makes jackets with no arms is on the fucking phone as well campbell
Comment by andy@cynic February 19, 2009 @ 6:39 amis that the same tailor who makes jackets with very long arms andy 🙂
Comment by peggy February 19, 2009 @ 9:00 amI hope my mother doesn’t read this.
Comment by Leon Jacobs February 20, 2009 @ 6:09 pmI wouldn’t want her to now be encouraged to get in the business and find out it’s not a real job.