The Musings Of An Opinionated Sod [Help Me Grow!]

If You Can’t Beat ‘Em … Cheat.
February 18, 2009, 6:33 am
Filed under: Comment

We all know business is competitive – with the big boys buying up all they can in a desperate bid to maintain their relevance … but what happens if you’re a smaller organisation who doesn’t want to sell, don’t have enough cash to make any major acquisitions but still wants to get some PR coverage?

Well you do what Synovate Research do, and hire someone who has the same name as one of your major competitors …

[I’ve not highlighted the name because I think you’re too thick to see it, I’ve highlighted the name because some people who have no interest in planning/advertising/anything read this blog and just wanted them to feel part of the ‘joke’ because I’m such a kind and involving chap. Ahem]

Genius …

I bet Sir Martin spat his cornflakes out when he first saw that news.

So if your name is Leo Burnett, John Walter Thompson or David Ogilvy or even Ms Uni Lever, drop me a line … I have a not-so-cunning plan.

15 Comments so far
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can you hear that scraping sound? its the noise of campbell hitting the bottom of the barrel with this post. i cant fucking wait to see the depths you will trawl to tomorrow 🙂

Comment by andy@cynic

Why go looking for them – just insist that new hires change their names or they don’t get hired.

Comment by John

look at dodds being all efficient. like a cold blooded wpp director only taller

Comment by andy@cynic

I feel soiled.

Comment by Marcus

If Chris Martin’s surname was “MacIntosh”, his daughter might be my colleague. How do you feel now Marcus? 🙂

Comment by Bazza

Oh dear.

Comment by Rob Mortimer

Miserable Bazza.

Comment by Marcus

actually bazza, according to rob’s theory, she’d be the next CEO of microsoft 🙂

Comment by lauren

fuck me lauren youre sounding like dodds. only clever

Comment by andy@cynic

I wish I could say it ‘won’t happen again’, but we all know it will …

Comment by Rob

good afternoon.

Comment by Marcus

millward brown from synovate is on the phone

Comment by peggy

the tailor who makes jackets with no arms is on the fucking phone as well campbell

Comment by andy@cynic

is that the same tailor who makes jackets with very long arms andy 🙂

Comment by peggy

I hope my mother doesn’t read this.
I wouldn’t want her to now be encouraged to get in the business and find out it’s not a real job.

Comment by Leon Jacobs

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