The Musings Of An Opinionated Sod [Help Me Grow!]

how the fuck do you get invited to so many conferences? how? are they that fucking desperate out there or are you the comedy act? or waiter?

and i bet the guy who wrote that “inverted pyramid” is a fucking planner. who else could come up with shit like that? what the fuck is wrong with it being called an “upside down triangle”? as much as i give you shit campbell at least you dont use words that make you sound a boston consulting wannabe fucking twat.

thats a compliment if you didnt know.

Putting aside Andy’s first paragraph, I couldn’t agree more with what he’s saying – though Pete summarises it better but that’s because he’s a people planner not one of these emotionless, corporate wannbes.

And the good news is that I got an email today from the organisers asking me to be on a panel with the guy running the workshop – and guess what the subject is?

Yep, “Leveraging on inverted pyramid thinking to capture the loyalty and attention of the low income segment you want”

As Andy would say if he was awake, “There’s going to be a riot … there’s going to be a riot” 🙂

And the winner of most insightful client of the year award goes to ….

This sort of language is used to confuse and keep normal people out, or from questioning.

Stupidity prevails

You could start your talk, like Andy is on this blog – It would sure get people startled !

i totally agree with what andy said 🙂

You know, you should welcome stuff like this. Without it, you would never have seen Sacrum.

Good idea, capture their attention by talking utter bollocks following a hideously expensive champagne lunch conference.

Did I hear the name Sarcum…?!

quick pedantic jab at pete: people are our currency?..yeah mate, inverted piramid is wanky corporate/planner speak 🙂

without creatives where would we be 🙂

… as you can see here:

http://andasifbymagic.com/archives/2007/02/27/my-model-of-brand-this-is-part-1/

“Leveraging on inverted pyramid thinking to capture the loyalty and attention of the low income segment you want”

If I wouldn’t give my presos titles like that no client would want to pay the 50hrs+ I claim to have spent on it.

since billy has been slacking on his macking somebody needs to be in support of “the hand of god” 😉

hhmm so that’s standard practice then all over the world, working people hard in their last weeks 🙂

It’s not just that it’s jargon, it’s nonsensical jargon. You can’t really leverage thinking. You certainly don’t “leverage on” anything. I’ve no idea what pyramid thinking is but it implies (like pyramid selling) that you reach more and more people, so inverted pyramids would “logically’ boil down to a single customer rather than the low income masses. Is it the loyalty and attention or is it the low income segment that you’re meant to want? And if you have loyalty you presumably already have attention so it should be and/or.Just shoot him.

I love you Dodds … I’m going to ask, “But doesn’t an ‘inverted pyramid’ mean you are only going to reach one low income person?”

That is evil genius, and I wish I’d thought of it – which of course I will claim I did by the time the conference comes. Hey, you were the one that called me Mr Plagarist. Or was it Andy? Symantics 🙂

And Mr M you’re quite right but that’s why I’m going to speak – try and educate some marketing people that low income doesn’t mean low brains, values or aspirations.

[My preso is called, “Why Do You Focus On The Rich? They Can’t Even Spell Loyalty” … and it basically highlights that in many cases, the super-wealthy choose brands based on ‘fitting in’ with societies accepted ‘status symbols’ rather than any sense of personal choice/loyalty and as such, can change their associations at the drop of a hat if something else comes in vogue.

I do bring it back to loyalty in people with less income [see, I can stay on brief. Just] but I couldn’t help myself given I’ve got some evil data from some uber-luxury brands that basically shows how their brands value is almost universally reliant on media acceptance/celebration than any inherent attribute of the brand]

fly in the fucking ointment for you campbell because there are certain times where using 40000 words is much better than 1.

take insults.

if i was to call you a “wanker” you might get hurt but not enough for me to feel pleased with myself where as if i were to call you “a planning wanker who sticks his fucking big nose into things he doesnt know about because the adwhore thinks hes quite clever when hes really a great big meddling shit” it truly captures the essence of my underlying feelings.

so there you have it. there are times when 1 word wont do as well as a bunch of the fuckers. no need to thank me thats what mates are for

am still here. just ridiculously busy with deadlines and showing a lanky midlander about town. and swearing.

rob, please throttle these people for me. i have no time to craft decent vitriol myself.

Don’t worry about Andy. He’s a creative, so although he uses 40000 words, only 5 of them will ever be any good.

😉

“fucking words are any fucking” ?
“blah blah blah guess which” ??

See the word ‘meddling’ spoils your argument. Makes it feel like your discomfort at being argued with as opposed to real stupidity from someone else.

Probably should have run that line by a planner.

I agree with George.

nice to see youre talking a whole lot of fucking sense these days niko but youd be better agreeing with me than george. sure the guy is a pretty smart planner but im in another fucking league

i agree andy

better niko

then it wouldnt be assumption would it? i like you mortimer so lets call it quits, our energies should be used against campbell not eachother 🙂

so his fucking bombs were just a bit of fun? theres that famous fucking kraut humour again

Team Rob and Andy. Aka Team Randy.
Actually… maybe not.

Hello Ryan – nice to have you come by. I see from your blog that you are a specialist in Direct Marketing, so please ignore any negative comments I’ve said about your particular discipline on this blog 🙂

In all seriousness, given you are paid to write this sort of thing for a living [but obviously in non-bollock ways], can you tell me the worst thing you’ve ever had a client say to you which ultimately was something very simple?

And Mr M – you painted yourself into a corner there didn’t you. Never make the mistake of thinking Andy is a mindless thug, he’s not – he’s a very clever thug who has an ability to take what people say and turn it against them in the blink of an eye. Mind you, he wasn’t always like that but when you’ve been married to the manipulative women he has, you pick up a skill or two in the surrounding misery and mayhem.