The Musings Of An Opinionated Sod [Help Me Grow!]

Is Lazy Marketing Better Than Investing & Communicating Endless Product Developments That People Don’t Want Or Need?
April 23, 2008, 7:27 am
Filed under: Comment

What next?

Kentucky Fried Chicken renaming itself to KFC?

MacLean’s toothpaste calling themselves mouthpaste?

At least Shreddies have the decency to acknowledge they’re being cheeky bastards rather than act like they’ve just embarked on some revolutionary change which will alter life, the Universe and everything beyond.

Still think Polo mints were the coolest [pun not intended] when they sold their ‘holes’ but this is good and probably saved Shreddies a fortune in needless NPD.

Comments / thoughts – especially from John “Marketing Is My Middle Name” Dodds

[Thanks to Digicynic for this link]

9 Comments so far
Leave a comment

what about our repositioning of spam, doesnt that deserve a credit for lazy shit?

Comment by andy@cynic

but “diamondesque” jewellery is the fucking best.

i like the ad and i like the bravery of the client so its fucking shocking to learn ogilvy are behind the crispinesque spot.

come on pete, get fucking pissy

Comment by andy@cynic

hehehe this is great, and yeah, props to the client for not thinking their fucking cereal made out of little parcels of wheat was the most significant contribution to mankind since the discovery of fire. how rare!!!

Comment by Age

Imitation is the sincerest form of flattery Andy 🙂

Great point Age and this ad would definitely make me pick up a box of Shreddies.

Comment by Pete

now this is post-modern advertising…


Comment by lauren

Don’t you start Lauren 😉

Comment by Charles Frith

Looks cubist to me.

Comment by John Dodds

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Look advanced to far introduced agreeable from you! By the
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