The Musings Of An Opinionated Sod [Help Me Grow!]

Except for it having been evsicerated by the whole copyright drama that blew up around it.

And where is the german? Failing to get his towels on the blog lounger yet again. That’s where.

I like this execution but once you’ve seen it once, the novelty is over… and quite frankly, I think so is the message…

I fucking hate this. Hate it I do. I’m in a dreadful mood anyway, but if I see one more advertising/planning website or blog that posts this crap I will scream.

Hello? This is a really fucking old perception and awareness experiments done by Harvard – it’s fucking ancient.

But get this… wanna now what the book outlining the results of the test are called:

“Did You Spot the Gorilla?” Published in 2004

“In a recent series of ground-breaking psychological experiments, volunteers were shown a 30-second film of some people playing basketball, and told to count the number of passes made with the ball. After just a few seconds, a man dressed as a gorilla slowly walked into the frame, beat his chest at the camera, and sauntered off. Unbelievably, almost none of the people watching the film noticed the gorilla.”

That’s right GORLILLA. Get it? DO YOU UNDERSTAND ME? The only thing that is missing in this is a drum kit and a fucking bar of chocolate.

Honestly, sometimes it seems to me that everybody within the ad industry walks around with their heads up there arses.

Morning.

I actually agree with Andy…

I don’t.

you calling me a sad bastard Boucher?

Is this spate of rip-off ads a coincidence or is there a problem in adland?

(Also posted this question on my blog)

I’m sure Andy, but far where?!

theres always been rip offs in adland but its worse now and i blame lack of creative training and understanding of our fucking job plus clients/agencies positioning creatives as execution producers rather than creative imaginists.

saying that the amount of creatives who dont know what an idea is or how to solve a specific problem is fucking disgusting but ill save that for my fucking blog wont i mortimer. going now, got campbell to greet and hit.

Andy, as much as we would love you to have your own blog, we both know the odds of you finally starting it are slim…

Isn’t this insight you talk about pretty much the same as the Limey’s used in their “green cross code man” ads from the 70’s and 80’s?

Not that new then is it?

Please don’t bore me for hours about the differences tomorrow, I’ll take it back if you leave me in peace, I’ll even pay for the coffee.

It’s nothing like the prescriptive green cross code Billy as will be drummed into you all weekend. When they dress you in a bear outfit and get you to chant it as you dodge traffic at columbus circle you will appreciate this.

I’ve heard all about your DVD collection Billy and don’t think we’ll delve into that, but I know you’re not that thick – though what insights about avoiding being hit by a moving vehicle other than you weren’t paying attention is hard to imagine

As for the crap superhero – he went on to become Darth Vader thus proving where true evil lies. As you will discover this weekend.

I’m going to be picked on enough this weekend without you putting the boot in as well Dodds and I know what I’m talking about and I know the Green Cross Code man became Darth Vadar and I know you think I’ve got porn but it was an office gift and I don’t know why I bother defending myself because you’re all a bunch of Limey bullys and yet without us Yanks you’d all be talking German.

And Hidden Persuader, why not go the whole hog and do a campaign saying it’s only a matter of time before you murder someone so you may as well indulge in bum sex because you need to prepare yourself for when Bubba wants to stretch your ring in prison.

I’m all for scaring the fuck out of people but that’s fucking evil. I like you, come again.

Yes you are Billy now if you could please stop messing about on this blog and finish my adcepts, I’d appreciate it. Thank you.

Bollocks

youre one of those literal planners arent you lofty? as i said earlier i think it could of been done in less of a “novelty” way plus the endline could of linked it all together better but its no more sanctimonious bollocks as apples “think different” campaign and that helped cement an attitudinal change on a mass scale.

for the audience this ad is obviously aimed at, i think it might change how they think, the other more graphic and solemn stuff hasnt worked and lets not forget we all worked out it was an ad for bike safety so its not that fucking ambiguous.

sure i would have made it less of a gimmick and more emotionally based but to say its all shit is shortsighted especially as the “insight” is up front and centre in the work and has led to a new and interesting direction however bad the execution is.

how is it im defending a spot i dont like very much? fucking planners bring it out of me every fucking time 🙂

I prefer ‘prosaic’ Andy.
Er… it says ‘look out for cyclists’ at the end of the ad, so it wasn’t that difficult a leap. I’m all for finding different ways of getting the message across – I just think the idea is too abstract for most people to really relate to it when they get behind the wheel the next day. They’ll be too busy looking out for moonwalking monkeys to think about cyclists.

how can you say this is sanctamonious shit with little relevance to the issue and then say gorilla is good when its the most ambiguous justification since bush went into iraq.

ill understand women before i understand planners. planners, the women of advertising. oh i like that.