The Musings Of An Opinionated Sod [Help Me Grow!]

are you and dodds the same person because hes just written something slagging off singapore airlines advertising.

have to say this post is much better because at least you show the fucking ad youre bitching about plus dodds is all serious with his online ego where you have no sense to maintain a modicum of professionalism.

i challenge fred to justify this bollocks or maybe mr dru. i like tbwa, i had a lot of fun at chiat but this isnt disruption, this is more like mccaans crap and they are capable of much better even if the client is a small minded twat. id go further than that, they must do better because otherwise their carefully crafted image will be fucked for good and people might start to evaluate them on more than just adidas and apple.

off to see lee hill and show him this shit, should up our fee somewhat.

Actually Hari the reason I picked this ad is because it’s bloody awful – no agenda against TBWA, I quite like the network and consider a number of people who work there, ‘mates’ … the reality is this ‘ad’ is bloody awful and can in no way be considered adding to the premium status of the brand that they [and probably TBWA] want it to be known for.

but that ad is fucking, fucking, fucking shit.

I think the issue is that at its core, disruption is an attitude, a philosophy, a mindset – and yet it has been “evolved” into a specific process which whilst good – does not guarantee the end product is relevant to the brand, the consumer or issue at hand.

Hell, a very VERY senior person in TBWA recently told me that one of the issues they are working on is making sure people don’t think that if it’s come out of the ‘disruption process’, it must be right because it’s obviously not and it ends up damaging all parties – client, agency, consumer.

To be fair, TBWA spend alot of time and money in making sure people ‘get’ what DISRUPTION is and whilst they obviously have quite a way to go in some markets, they’re still miles ahead of the complete misunderstanding most Saatchi’s people have regarding their LOVEMarks philosophy.

At the end of the day – both Disruption and Lovemarks are just positionings – because any adperson worth their salt would consider these elements in their day-to-day approach to their clients brands … but in an industry that tells clients to stand for something, it’s amazing how few agencies practice what they preach.

Now that is something Hari can be general about 🙂

The possible reasons for that are …

1/ You’ve suddenly gone blind
[though your touch-typing skills are legendary]

2/ Your computer has immeasurable taste

3/ Your computer is fucked

4/ The Chinese Government regard it as offensive

5/ All of the above

Seriously, be grateful Charles – it’s total balls. Oh, and I’ve been thinking about what we talked about yesterday and while I still think it needs abit more work [but I don’t know in what areas or why, ha] I am growing to like it more and more. Lets talk soon …

Nice ‘avoiding the issue’ there Lee. Well done.

Wow, that’s some major league crap there.

I think Andy’s excuse will be that the Manchester office WAS crap and then you joined and so greatness beckons.

Well I don’t think that’ll be his view at all actually, but I thought I’d get in before he did.

And you’re a proud owner of a tea biscuit mug eh? Maybe you can tell Mr M about it’s quality so his concerns can be put to rest and cynic’s integrity can be maintained.

A mug either tastes great or it doesn’t. There is no sensible reason for this, it just is. Mr M, this mug tastes great. I rest my case

I hope you will make good on my lost royalty for giving Northern a free mug.

Quote all you like.
And I am a tight bastard, but I draw the line at crumbs.

What about peanuts? Do you draw the line at them NP?

And you are quite right Bazza – so let me rephrase my previous post …

“Jesus, instead of going to work at Apple, maybe you should of joined Price Waterhouse Coopers, Mr Baz”

“Mr M, this mug tastes great.”

Surely you dont eat the mug itself?!

Everything about that ad is terrible, from the idea to the art direction. Has Lee seen it Rob?

Try and get 3 children under 7 their breakfast Robert, then talk to me about reading comments.

Going for ‘Dad Of The Year’ are we George?

And Lauren, can you please tell me what the ‘good concept’ was because for the life of me I can’t see the bloody thing – all I get is ‘bad’.

Trust me Lauren – there’s no way in hell TBWA will have any success in changing SIA’s campaign both because [1] the culture of business is about pleasing your boss, not your consumer and [2] SIA are the most profitable and successful airline of the past 30 years and the attitude [especially in Asia] is if it ain’t broke – don’t change it – even if the success has been down to everything other than the ads [at least for the past 10 years!]

It’s a tough one – but sadly, that’s how it goes out here – which is why the modicum of success we had with SONY was driven by need rather than desire.

Right, I’m off to be a Dad to a mad [but lovely] cat [which is less hassle than being a Dad to 3 mad [but lovely] daughters] so till tomorrow …

Though it would be interesting to know which London they head for from London. The nine Londons in the United States or the Londons ins Canada, Nigeria, Burma, Kiribati, South Africa, Equatorial Guinea or on the Philippines.

16 different destinations in one ad. Maybe that’s disruption…

Maybe it should make me happy that Andy and you were talking about me last night but, to be honest, it frightens me. I hope you both weren’t sitting in a jacuzzi…ha.

And no, it is not an attempt to gain support for coffee. Haven’t done anything yet but will hopefully have time to do it tonight. But I think a saw something you are working on through flickr. Interesting that you use DC as an abbreviation. Is it Washington Diet Coke then?

I think the London London is a play on New York New York, but its so poorly done that its a struggle to work out why.

fuck you seb, i wouldnt share a meal with campbell let alone body water. fuck that sounds even worse, see what youve done to me. we were talking about you and it was good. well relatively speaking. now come back more often because only you and marcus (and dodds if hes in a pissy mood) keep this blog interesting.

and i have no fucking idea who this “lofty” character is but judging what he says (it has to be a bloke doesnt it) and how he says it, 2/1 hes an ex tbwa man, probably a brit who lives in asia and a planner.

am i right “lofty”? part of me hopes not or campbells relentless profiler lessons will be proved right and the last thing i need is that smug fuck being even more pleased with himself than usual plus i need another planner on this blog like a dose of georges delhi belly.

I second that comment on Lauren Andy. (the latter bit)

Andy, I’m a Ukrainian social worker living in France who just takes a perverse delight in reading about this self-congratulatory nonsense you sad people call a profession.

Oh alright you’re 100% on the money – which unfortunately means you have to kiss Rob’s ring. Or something like that.

And hello James [a.k.a Lofty] nice to see you here – especially as you have just helped me be get one over the man with the biggest ego since Bono 🙂

Bet you wish you hadn’t bothered eh Charles 🙂