The Musings Of An Opinionated Sod [Help Me Grow!]

Dear Droga5,

Congratulations on winning the VB account. I really, really hope you’re as good as George Parker says you are because VB needs a bloody good overhaul. You’ve probably got some great strategy happening there, so I do hope it includes developing a better beer, because the reality of the situation is that VB is actually a shite beer, worse than Foster’s and nobody drinks it. Not even truck drivers.

And while you’re developing a better brew, do you think you could sus out the possibility of making a non-alcoholic version? You know, so that the beer really is about the taste and not just getting slaughtered? That may be a bit of an ask, but hey, while I’m taking up space on Rob’s blog, I thought there’d be no harm in asking.

Good luck and kind regards,

Lauren

Feel free to demand away Lauren, though I should point out …

1/ Ted, Barry and David are not the most regular readers of this blog [once a month is about the best bet] so your requests might fall on deaf ears.

2/ While VB are lowering the alcohol level of their beer – it’s not because people want it [they don’t] it’s because this action saves them millions upon millions of dollars.

They did one reduction when I was there last year [which caused a massive hoohah!] and there’s another one planned soon. PLUS they’re going to reduce the volume of beer in the VB Long Necks … so while making the beer better might be nice, they’d be better off stopping making the beer worse!

3/ You are asking Aussie men to enjoy a beer without letting the desire to get hammered take effect. There’s some things science can do – but that’s not one of them!

rob, i agree that they shouldn’t make the beer worse! and i don’t understand the idea of lowering the alcohol level to a stupid level. i’m saying have a full strength (for those who like to partake) and a no-strength (for those who wouldn’t like to). marcus, seb – can you explain how it works in the land of the fermentedly enlightened?

and i’m not asking aussie men to give up their god-given right to be a bunch of shit-faced idiots at all. i’m suggesting that there may be an option for ‘sheilas’ or even the small minority of aussie blokes who may, just may, want to hold a conversation in a pub, without losing their front teeth in the process.

and charles, not against the act of get of slaughtered. per se, but there just isn’t another option when it comes to Australian social life (in terms of choice for beverage, of course).

that’s what happens when you get slaughtered on the bloggersphere 🙂

I’ve just seen Lee’s comment. How funny he is being all nice at fee review time 🙂

I think beer without alcohol in Germany is only made for pregnant women and kids. So even our youngest citizens get addicted to beer very early without having their parents put into jail.
Never heard of any man drinking beer without alcohol.

All good? Is it April 1st?

Rob,

hope all is well matey.

Thanks for the good wishes re: VB account in our Sydney office. We’re thrilled to launch with such momentum, with such a founding client.

Please let Lauren though that I’ll enquire accordingly about a non-alcoholic beer. 🙂

spk soon,

Barry

see, rob, this blog is for good and evil!
thanks barry – even if you’re just humouring me 🙂

I liked the guys at Droga5 till I saw how many of the fuckers read this blog. I can’t respect anyone who hangs out in the same places as me. Except Lauren 🙂