The Musings Of An Opinionated Sod [Help Me Grow!]

Well Done To My Friends At Droga5 …
January 30, 2008, 7:16 am
Filed under: Comment

VB bokeh

… for winning VB.

I have a fucking fantastic campaign for you if you want it πŸ™‚

That reminds me, I really should put up the mood video of the ad we were hoping to make.

Let me see how politically sensitive that would be – because I’d love to show what I – and the rest of the team – were so proud and excited about. And no, I’m not talking about symphony, Β I’m talking about the Angelina thing!

[I know I owe you an email Ted, will call you soon. Like I promised last week, ha!]

20 Comments so far
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Did they win the account by promising to never sue the client? Smart strategy.

I like Droga5 but they will have to go a very long way to beat your best-ad-that-never-was “Woman” spot. That’s not loyalty speaking either.

Comment by Lee Hill

Dear Droga5,

Congratulations on winning the VB account. I really, really hope you’re as good as George Parker says you are because VB needs a bloody good overhaul. You’ve probably got some great strategy happening there, so I do hope it includes developing a better beer, because the reality of the situation is that VB is actually a shite beer, worse than Foster’s and nobody drinks it. Not even truck drivers.

And while you’re developing a better brew, do you think you could sus out the possibility of making a non-alcoholic version? You know, so that the beer really is about the taste and not just getting slaughtered? That may be a bit of an ask, but hey, while I’m taking up space on Rob’s blog, I thought there’d be no harm in asking.

Good luck and kind regards,


Comment by lauren

Well since we’re on the subject Lauren. The occasional slaughtering can be quite cathartic πŸ˜‰

Comment by Charles Frith

Feel free to demand away Lauren, though I should point out …

1/ Ted, Barry and David are not the most regular readers of this blog [once a month is about the best bet] so your requests might fall on deaf ears.

2/ While VB are lowering the alcohol level of their beer – it’s not because people want it [they don’t] it’s because this action saves them millions upon millions of dollars.

They did one reduction when I was there last year [which caused a massive hoohah!] and there’s another one planned soon. PLUS they’re going to reduce the volume of beer in the VB Long Necks … so while making the beer better might be nice, they’d be better off stopping making the beer worse!

3/ You are asking Aussie men to enjoy a beer without letting the desire to get hammered take effect. There’s some things science can do – but that’s not one of them!

Comment by Rob

Wouldn’t taking the alcohol out of beer absolutely destroy it’s right to live? I mean, it tastes shite and only gets better after you had a few ones, are slightly hammered and nearly every taste bud is lowered down to accept rubbish as some kind of French cuisine.
Beer is 100% inferior to what I like to call “the drink of people who aren’t afraid to say that beer actually tastes shite”. Magners.

Comment by Seb

rob, i agree that they shouldn’t make the beer worse! and i don’t understand the idea of lowering the alcohol level to a stupid level. i’m saying have a full strength (for those who like to partake) and a no-strength (for those who wouldn’t like to). marcus, seb – can you explain how it works in the land of the fermentedly enlightened?

and i’m not asking aussie men to give up their god-given right to be a bunch of shit-faced idiots at all. i’m suggesting that there may be an option for ‘sheilas’ or even the small minority of aussie blokes who may, just may, want to hold a conversation in a pub, without losing their front teeth in the process.

and charles, not against the act of get of slaughtered. per se, but there just isn’t another option when it comes to Australian social life (in terms of choice for beverage, of course).

Comment by lauren

That’s the most apologetic post I’ve ever read, Lauren. Hahaha.

Comment by Rob

that’s what happens when you get slaughtered on the bloggersphere πŸ™‚

Comment by lauren

That’s worse than even flat Carlsberg.

Comment by Rob Mortimer

I’ve just seen Lee’s comment. How funny he is being all nice at fee review time πŸ™‚

Comment by Rob

Isnt the problem that high alcohol content diguises shite taste? So they are making the problem worse…

Comment by Rob Mortimer

I think beer without alcohol in Germany is only made for pregnant women and kids. So even our youngest citizens get addicted to beer very early without having their parents put into jail.
Never heard of any man drinking beer without alcohol.

Comment by Seb

Thx for the kind words Rob.

Have heard all about you from a bunch of common friends.

(All good of course!)

Comment by Sudeep

All good? Is it April 1st?

Comment by Billy Whizz

Thanks for that Billy. See Ian for your P45 or whatever you call it in Yankland πŸ™‚

Hi Sudeep …

I don’t know whether you should be more concerned that we have a few common friends or that you have exposed yourself on this blog. πŸ™‚

Eitherway, it’s great to hear from you – heard lots of lovely things – and hope we can catch up one day soon.

Well done again … can’t wait to see what you guys come up with.


Comment by Rob


hope all is well matey.

Thanks for the good wishes re: VB account in our Sydney office. We’re thrilled to launch with such momentum, with such a founding client.

Please let Lauren though that I’ll enquire accordingly about a non-alcoholic beer. πŸ™‚

spk soon,


Comment by Barry Droga5

and so you know, I read this blog 5-6 times a month more than you think I do!

Comment by Barry Droga5

see, rob, this blog is for good and evil!
thanks barry – even if you’re just humouring me πŸ™‚

Comment by lauren

So you admit the spread of alcohol-free beer woud be evil, Lauren?

Comment by John

I liked the guys at Droga5 till I saw how many of the fuckers read this blog. I can’t respect anyone who hangs out in the same places as me. Except Lauren πŸ™‚

Comment by Billy Whizz

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