The Musings Of An Opinionated Sod [Help Me Grow!]

i also agree completely with you. the end line says nothing about the product, or even about the company. seeing as ‘like no other’ seems to be the philosophy of 95% of the population, it doesn’t really say all that much about anything at all.

LIKE. NO. OTHER. is a cheap version of their “IT’S A SONY” line.

That’s what happens when management consultants get involved in creating your communication!

Its not thaaaat bad. It does at least single them out rather than praising a generic quality that any brand can aspire to. It’s saying this is one step ahead… which in an era of multiple technical features and variations is a good way of putting product benefits across without confusing people.

That said, I think it could be done much better still.

Just going to bed, wasnt that sleepy so browsed email/facebook for a bit!

You’re right about the quality of the ad and the endline but yet again you’re underestimating what you’ve done with Sony in Asia.
Fallon have the good fortune of working directly with Howard Stringer, the US and European head of the company, so it doesn’t matter what anyone else thinks, if he likes it it’s going to be made.
You guys have the unenviable hell of dealing with the matriarchs of the company, Japan, and given their culture and attitude, every man and his dog gets a chance to speak and everyone needs to be “pleased”.
The fact you have still managed to massively improve their work, their image, their brand and their sales is to be celebrated and I know with time you’ll be able to make more and more of an impression so the work you wish they would do becomes a reality.
Despite all these odds you’ve still done campaigns that I think are superior to Fallon with all their good fortune, so it’s great you are so honest about your competitiors work but it’s not quite right to take on the blame for it not being as good as you know it could be.
I worked on Sony in Asia for 3 years and consigned all my work to the skeletons in my advertising closet, you have campaigns that can play on a world stage so that’s something you and Sony should feel very proud and excited by.
You shouldn’t be focusing on Fallon, they should be focusing on you because I doubt if the playing field was equal they’d be able to make the work they are currently doing and as I said, despite all this, you’re still making some spots that rival theirs in every way.
Stay hungry my friend, you’re better than you think you are 🙂

Cheers mate. Appreciate the nod.

I always thought it was a dig at George Michael who flipped the middle finger at Sony when they tried to crush his creativity. On his track ‘Absolutely Gorgeous’ there’s a voice that sings ‘Like no other’. I’m probably wrong but it is still a coincidence.

Did you know that you are now the no 1 google search term for “opinionated sod”? I actually think this is something to celebrate. You are now the most opinionated sod in the world.

Nice one Rob.

That is the ONLY bit of good news I’ve had today Charles … thank you! [I think]

great minds dont live in planners heads thats why kaiser and i agree. again.

Ah yes – Andy is full of estranged oblique randomness.

and there i was thinking planners were meant to make things fucking easier to understand 🙂

that is the shittest comment you have ever written mortimer. come on man, youre fucking better than that arent you? 🙂

in that case ill let you off and if there is anyone you need bringing into line, let me know and ill send billy over with a crowbar and some of his old sprint ads.