Filed under: Crap Campaigns In History
… then please kill me, kill me now – but only after you’ve slowly tortured the brainless fuckwits who both wrote and approved this steaming pile of turd.
[Sorry about the quality, I had to tape it off the television!]
When will marketers understand this sort of contrived, mindless pap doesn’t make their brand ‘aspirational’ … it makes them look like total try-hard-never-will-be’s.
As I wrote a while back, the brands that the truly rich and famous have/want, aren’t the sort that are freely available to the masses – infact their goal is to keep scruffy oiks like me, well away from them!
Fuck you Martell Cognac … fuck everyone in your company, agency and family … I wouldn’t drink your shit even if I had a broken bottle being pushed up against my jugular.
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whoa… I think this is the angriest I’ve ever seen you!
That ad deserves it though.
Comment by Age July 25, 2007 @ 8:13 amGet in there, Rob! This – along with all the other “now we’re sophisticated grownups” nonsense – is pants… But I’d say at least it’s straight-up pants. What I find EVEN WORSE is the worrying trend towards portraying “artists” who drink “fine” cognacs, now that they’ve found themselves. It’s not the conceit, it’s the heavy-handed mawkish expression of the “idea”. This is the kind of utter pap you get when lazy research agencies identify a “growing demand for self-expression in adult asian males” and hand that “discovery” to agencies full of self-loathing lowest-common-demoniators, to produce these Martell, Hennessey and the like ads. You can spot them a mile off from the opening shot – and a mile off is about as close as I’ll ever go to these brands while they continue to churn out this patronising dross. RAAAAAARRRRRR!
Comment by Gredge July 25, 2007 @ 9:51 amAnd it’s not tiredness that has made me this angry – it’s this bloody ad!!!
[Funny thing is I’m seeing the Worldwide Number 2 of the agency who did it tomorrow – now do I bring this up? Too fucking right I do, hahaha]
Comment by Rob July 25, 2007 @ 9:52 am‘Only a few can tell’ – ahh, so the target market is actually 3 people? I’m sure the countless millions who can’t tell won’t drink the stuff anyway.
Sigh.
Comment by Will July 25, 2007 @ 2:39 pmWow. Thats truly awful.
Comment by Rob Mortimer July 25, 2007 @ 3:02 pmLike the very worst of the 70s “we are posh so we drink better than you” ads.
I wonder what Cointreau would do?
Comment by NP July 25, 2007 @ 3:22 pmOnly the French [and Rob Mortimer] can tell?
Comment by Rob July 25, 2007 @ 3:49 pmCointreau is stylish without pretention. Or at least thats how I see it.
Comment by Morb Rotimer July 25, 2007 @ 4:29 pm(What Morb said)
Comment by Rob Mortimer July 25, 2007 @ 4:29 pmRob’s becoming an alter ego. Excellent.
Comment by NP July 25, 2007 @ 5:12 pmYes Northern Planner!
Comment by Rob Mortimer July 25, 2007 @ 5:40 pmthese kinds of ads are so mind-numbingly lazy, it’s hilarious. ‘drinking cognac will make you stylish’.. ha! even the french would think that was fucking ridiculous.
Comment by lauren July 25, 2007 @ 6:58 pmWatch out World … Lauren is most definitely BACK!
Comment by Rob July 25, 2007 @ 9:47 pm“I wouldn’t drink your shit even if I had a broken bottle being pushed up against my jugular.” Its lines like this that keep me coming back for more.
Comment by Charles Frith January 29, 2008 @ 2:48 pmI’m a modern day Oscar Wilde … without the gay bits, ha!
Comment by Rob January 29, 2008 @ 4:04 pm