The Musings Of An Opinionated Sod [Help Me Grow!]


Headlines With Bite …
April 17, 2007, 4:00 pm
Filed under: Comment

Regardless whether you think the above front pages are good, bad or just plain tacky … they demonstrate how a headline and photograph – when executed with attitude and a point of view – can grab the attention of the masses and motivate them to ‘find out more’.

Maybe more ad agencies and clients should remember this when they produce wallpaper communication with an over-reliance on production values and photo/image manipulation.


15 Comments

Well played on getting Kato in your blog. Surely the greatest movie character ever, with the possible exception of Jar Jar Binks of course, or maybe Chunk from the Goonies.

Comment by NP

Kato is the host of unreality television show ‘Eye For An Eye’ … a program so bad, it makes Jerry Springer, look like Newsnight!

I love it.

Comment by Rob

Does he attack contestants at all times?

Comment by NP

Does he lick batteries?

Comment by Marcus

“When my mom sent me to the summer camp for fat kids and then they served lunch I got nuts and I pigged out and they kicked me out… But the worst thing I ever done – I mixed a pot of fake puke at home and then I went to this movie theater, hid the puke in my jacket, climbed up to the balcony and then, t-t-then, I made a noise like this: hua-hua-hua-huaaaaaaa – and then I dumped it over the side, all over the people in the audience. And then, this was horrible, all the people started getting sick and throwing up all over each other. I never felt so bad in my entire life.”

I.love.that.movie.

Comment by Age

Undoubtably the funniest monologue in film.

Shame I was too young to laugh at the name ‘One Eyed Willie’

Comment by NP

I love good copywriting, and an attention grabbing headline is a vital part of that.

Comment by Rob Mortimer

I knew a guy who created some of the most ‘memorable’ headlines for The Sun and he was paid – compared to a middle/senior copywriter – peanuts … and yet he made a bigger impression on culture than most ad people could ever dream of.

We don’t know we’re born!

Comment by Rob

Its the one thing I respect about the Sun, they understand the importance of good copy.

Well, you say “we”, im not in the industry yet!

Comment by Rob Mortimer

Well you fucking should be … and because of that, you get lumped in with us fools! Alright? 🙂

Comment by Rob

“Headless Body in Topless Bar” is VERY good isn’t it.

Comment by Marcus

Bloody genius …

Sort of makes me almost like Rupert Murdoch for pushing this sort of shocko-journo stuff. I did say ‘almost’.

Comment by Rob

Fair enough I guess..!

Indeed it is Marcus. Though Topless body in Headless Bar would be weirder…

Comment by Rob Mortimer

OI! What about The Goonies?

Comment by NP

What about the Goonies?

Comment by Rob




Comments are closed.