Filed under: Comment
I appreciate a few of my previous entries have talked about sex – but I’m not some pervert like Andy, honest … however I am going to bring up the subject again because errrrrrrm, it’s more interesting than going on about branding.
Anyway, I recently got sent a dodgy video [which YouTube unsurprisingly, won’t let me put up] that showed a bunch of topless babes holding speed limit signs up above their heads in an attempt to slow traffic down – and you know what, it worked.
Hordes of perverted speed-barons slowed their cars/vans/trucks to snail-like speeds to check their eyes weren’t deceiving them – resulting in slower traffic, safer roads and unharmed pedestrians.
OK, so it was a spoof video, but talk about a brilliant insight … almost as good as the Cable Shopping Company who insisted their ‘channel’ was located next to established sports networks because they knew men channel surfed up/down by about 3 channels, so would naturally come across their programming and in all liklihood, end up buying tat that seemed a good idea at the time. They were right – why else would the World be flooded with George Forman grills, Crunch Machines and 7000-in-1 Screwdrivers.
Insights rock … and talking of insights … can anyone tell me why the busiest time for calls to British Telecom’s speaking click is weekdays at 4:58pm?
Answer [and there IS one specific reason] tomorrow …
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Yes it does. In fact, didn’t you guys buy some research off some mad doctor in Europe proving it? As for your telecom answer, I guess it’s too obvious saying it’s to check they can go home exactly at 5pm?
Comment by Pete January 8, 2007 @ 10:20 amYes we did … it cost a fortune from some mad Swiss scientist … but it was bloody interesting, even if somewhat ‘flawed’ in parts. Still, it hasn’t stopped us quoting it at every opportunity, hahaha!
As for your ‘guess’ … well as much as I am a big believer in not ignoring the obvious, you’re still wrong, hahaha!
Comment by Rob January 8, 2007 @ 10:29 amThought it might be. And are you sure the Swiss Scientist wasn’t Andy in disguise?
Comment by Pete January 8, 2007 @ 11:28 amMy guess for your BT insight is that people are anxious to leave work so they dial up, pretend they are actually having a conversation with someone and then use it as an excuse to leave work at 5pm on the dot.
Kinda like;
Comment by Age January 8, 2007 @ 1:46 pm“oh that was my wife, says she’s been held up at her mums so I need to go and pick the kids up from Karate, cya tomorrow!”
I thought it was people phoning to or from work to discuss evening plans…
Comment by Rob Mortimer January 8, 2007 @ 5:21 pmBloody hell Age … you’re bang on.
People ring up at a few minutes to 5pm so that if their boss comes in [1] they get left alone [2] they’re not going to get given more work at the last minute and [3] they can bugger off bang on time.
You’re Mr Insight you are … and to think it took George bloody weeks to find that fact out!
Comment by Rob January 8, 2007 @ 6:26 pm