Is Photoshop Stopping Imagination?
December 4, 2006, 9:18 am
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Photoshop is an amazing thing … in a matter of minutes, it can literally make the impossible, possible … the unlikely, likely and the ridiculous, errrrrm, ridiculous [as demonstrated by my ‘new look’ courtesy of the missus!]
But what gets me is that with all this technology … I see less and less communication that really reflects this.
Sure … things are made nice and neat and thinner and brighter … but interms of taking the consumers brain on a wild journey, it just feels like there is less about than there once was.
Why is this?
Well, of course some of it could be because when the technology first came out, there was complete and utter overkill [like CGI] but have we all started becoming boring? Only dealing in degrees of reality?
And what makes me laugh is that while clients are happy to pontificate [usually using corporate ‘buzz’ words] to consumers … when it comes to doing something that really will tap into their imagination and emotions, they tend to pull out some out-of-date, out-of-context research to explain they just simply cannot do it.
It’s sad … not for the ad industry … but for consumers, because more and more organisations are treating them like dumb idiots when the reality is they’re very smart – they just look bored to tears because the advertising they are subjected to [the advertising supposedly ‘crafted’ to have the biggest impact on them] is absolutely, mind-numbingly, thoughtless-provokingly crap.
The Fuck Up Fairy Strikes Again …
December 4, 2006, 9:13 am
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This is an absolute doozy … though I shouldn’t really be finding it funny at all!
So we are invited to a global pitch … a pitch that is worth more than the entire value of Australia [allegedly] … and various people have been working like idiots for weeks.
Finally, after pulling tons of data together, ideas together and heads together … everything is done, printed out and packed away – leaving the team leader to just get on a plane to the US and pick up the business, acclaim and fame.
HERE COMES THE FUCK-UP FAIRY MOMENT …
Unfortunately because the US Government are a bunch of paranoid red-tape-lovers, any visitor has to have a ’special kind of passport’ – one that has a magnetic strip so it will work with all their super-high-tech machinery.
And unfortunately for our ‘team leader’ [and us] their UK passport was issued back in something like 1874 … a time where passports were made of paper, not magnets … so when they turned up to the airport with their bags and a US$100 million campaign winning idea, they were politely told that not only would they not be able to get into the US [because of the ancient documentation] but they wouldn’t be allowed to even get onto the plane.
Goodbye $100 million … Goodbye USA … Goodbye Respect … Goodbye Career …
I love stuff like this [though why is beyond me] so yes … I’ve set up ANOTHER blog … where people can read / list their own ‘Fuck-Up Fairy’ moments – which shows both the laughter and the stupidity you get in this industry known as Adland.
You can check it out by clicking here.
Filed under: Comment
Photoshop is an amazing thing … in a matter of minutes, it can literally make the impossible, possible … the unlikely, likely and the ridiculous, errrrrm, ridiculous [as demonstrated by my ‘new look’ courtesy of the missus!]
But what gets me is that with all this technology … I see less and less communication that really reflects this.
Sure … things are made nice and neat and thinner and brighter … but interms of taking the consumers brain on a wild journey, it just feels like there is less about than there once was.
Why is this?
Well, of course some of it could be because when the technology first came out, there was complete and utter overkill [like CGI] but have we all started becoming boring? Only dealing in degrees of reality?
And what makes me laugh is that while clients are happy to pontificate [usually using corporate ‘buzz’ words] to consumers … when it comes to doing something that really will tap into their imagination and emotions, they tend to pull out some out-of-date, out-of-context research to explain they just simply cannot do it.
It’s sad … not for the ad industry … but for consumers, because more and more organisations are treating them like dumb idiots when the reality is they’re very smart – they just look bored to tears because the advertising they are subjected to [the advertising supposedly ‘crafted’ to have the biggest impact on them] is absolutely, mind-numbingly, thoughtless-provokingly crap.