The Musings Of An Opinionated Sod [Help Me Grow!]


Have The People On ‘Changing Rooms’ Ruined Creative Agencies Reputation?
November 29, 2006, 9:47 am
Filed under: Comment

As we know, there is a growing trend amongst corporations to hire an Ad Agency and then dictate/change everything that has been done, to meet their own [quite often misguided or plain wrong] standards or vision.

So I was giving this some thought and wondered if programs like ‘Changing Rooms’ have added to distrust between client and agency.

Why?

Well given some of the rooms the so called ‘Interior Design Experts’ [read: Creatives] change are unmitigated disasters – maybe the public [and brand managers / marketing directors] subliminally believe that …

1. Creatives don’t understand reality.

2. People believe they can do a much better job themselves.

3. Creativity isn’t that hard [because when they get it right, it’s only cost 500 quid]

4. Creativity is cheap [because when they get it right, it’s only cost 500 quid]

5. Creative is based on the superficial [because the materials they use are cheap and nasty, even if they look good]

Just a thought … but why else would so many believe they are the ones with the creative talent and consumer understanding to make their brand and campaign a total success?

Maybe as an industry we should do ‘CHANGING MINDS’ – where a bunch of Agency people pit their wits against a bunch of Brand Managers/Marketing Directors with the goal of coming up with [and executing] an idea that makes an everyday consumer change their mind about a pre-designated brand. 

Maybe this will actually prove we know what we’re doing and should be encouraged to do it … rather than play second fiddle to the whims of certain clients who are about as ‘in-touch’ with reality as the Queen is.

We could even include representatives of other organisations who seem committed to undermining our value in motivating consumers – like my absolute favourite, the Management Consultant.

So whatcha reckon … any merit to this TV show idea or is it complete and utter balls? 

And don’t think subliminal prejudices don’t exist … if you were arrested of murder and there were 2 identical lawyers available to hire: who would you choose – the one with the posh London accent or the one with the thick Birmingham accent? Exactly!


14 Comments

i knew there was a reason i liked you. the “changing minds” idea is brilliant and i am going to get the slackers at potent to get off their arses and try to get it up and going. did you come up with this after talking to pauly b? sounds like the sort of thing you come up with when you talk to eachother and though it could be another example of planning bollocks, it is an interesting and as we both know, stranger things have been proved to influence the actions of the public. oh and billy is getting a promotion for proving loyalty beyond the call of duty whether you like it or not.

Comment by andy @ cynic

yes i am jetlagged.

Comment by andy @ cynic

I know the myth was creeping helped you get ahead in your career, but it seems I am living proof of it. Thank you Oh Hero Boss Of mMine and I look forward to my corner office, Hummer and babe PA.

Comment by Billy Whizz

i havent got any of those things, so you can be sure as fuck youre not getting any of them. promotion denied and get some sleep, i want you in the office in 7 hours.

Comment by andy @ cynic

What about Katerina?

Comment by Billy Whizz

i have to share her with george. now let me sleep or achieve the rare honour of double demotion.

Comment by andy @ cynic

Can you stop using my blog for staff reviews!

Comment by Rob

Loud and clear boss. Sweetest of sweet dreams. What about a Hummer?

Comment by Billy Whizz

S T O P !!!!
S T O P !!!!
S T O P !!!!
S T O P !!!!
S T O P !!!!
S T O P !!!!

Comment by Rob

I think after the first set of Brand Managers and Management Consultants get laughed off stage it might be hard to find contestants.

But it would be a great show while it lasted.

Comment by Rob Mortimer

Remember TV networks gave the greenlight to shows like Eldorado so we must be in with a chance of making it happen … though now Andy has a bee in his bonnet about it, it’ll probably mean cynic will pay for it.

Comment by Rob

Gah. Eldorado…

Every show must have a chance!

Comment by Rob Mortimer

[…] a while back I wrote about how the television show ‘Changing Rooms’ had potentially ruined creative people’s credibility because whatever the designers did was met with either snorts of derision or claims anyone could do […]

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[…] written about this – kinda – a long time […]

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