Is Success All In The Name?
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July 10, 2006, 6:29 pm
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I know many people in advertising hate ‘puns’ [Steve Henry used to tell me they represented a ‘lazy mind’] but there is something about them that I love.
The picture above is from the ‘confectionary shop’ at my local cinema. How lovely is that? Far better than ‘Sweets’ or ‘Candy World’ like you get at the local ‘Showcase’.
A name is so bloody important for a company – but it is so easy to fall into wank-territory and over-think it. Saying that, anything is better than simply calling your company by your own name.
I can’t help but feel when that happens, you either have no imagination or have an amazing ego! How funny so many ad agencies fall into this trap eh! Ha.
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One of the first things I read when I started looking at Ad jobs was “Contrary to popular opinion, advertising is not puns.”
But why should we automatically exclude a potentially useful and memorable language device purely because it has been overused in the past.
Look at barbers/hairdressers, they often have mad names, but it makes them memorable in a competitive market. Some local gems include: Blade Runners and Scissor Sisters.
I must argue in part that many small businesses choose named names for the sake of keeping a personal or local image; but for ad agencies… its just showing off mostly.
Comment by Rob Mortimer July 10, 2006 @ 7:32 pmMy favourite was a Double Glazing company in Bradford run by a couple of Indian guys whose slogan was …
“You’ve tried the cowboys, now try the indians”
Bloody magic.
Comment by rob July 10, 2006 @ 8:19 pmBrilliant, especially considering how bad window/double glazing companies are at choosing names!
Comment by Rob Mortimer July 10, 2006 @ 8:23 pmRob
Lollywood is the Pakistani equivalent of Hollywood
Comment by Nishad July 12, 2006 @ 12:25 amBollywood is the Indian Film industry, Kollywood is the Tamil industry down in South India
There’s a place in Sydney called ‘Pymble’ [pronounced Pim Ball] and my colleague just passed an IT shop called ‘Pymble Wizard’ – genius.
Comment by Rob July 12, 2006 @ 12:29 am