Filed under: Comment
Today is one of the biggest sort-of pitches in cynic‘s life and unfortunately I have to keep it all very hush-hush.
Basically one of the World’s greatest, most famous and cool brands has asked us … and only us … to show them what we‘d do if we were given all their ad business.
Given they’ve been with their very-good-agency for quite a long time, it’s quite an honour to be invited to chat … but I have to admit I’m somewhat concerned that if we win, it could change the nature of our little company forever.
This isn’t because the client in question is big [hell, we have some massive clients already] it’s because we’ve purposefully tried to keep ourselves ‘underground’ [ie: be the ‘A-Team’ of adland so only those in the know, know who we are and how to get to us*] and if we pull this off it’s going to be such a coup, we’ll instantly be elevated to global ad-fame … which as unbelievable as it may sound, we don’t actually want.
Anyway, I guess we’ll cross that bridge if/when it happens … but in the meantime, can you spare a ‘good-luck thought’ for my wonderful team of boys and girls who – quite frankly – are some of the brightest, loveliest, talented people in the World.
Guys – whatever happens, just make sure you enjoy yourselves, because that’s the most important thing to us.
* Is that the crappest analogy of all time? Mind you we used to say we were the Betty Ford Clinic for the Disenfranchised Adperson!
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Here’s to success Cynic mob!
Comment by Hari March 16, 2007 @ 11:01 amOn my knees praying.
Comment by fredrik sarnblad March 16, 2007 @ 11:06 amplaying the theme of the A-team (or Rocky) for you guys!… good luck
Comment by lauren March 16, 2007 @ 11:34 amGood luck everyone but who is it? It can’t be Nike as that pitch is common knowledge and you already deal with the other cool brands that spring to mind, so please will you fess up, I am a mate afterall.
Comment by Pete March 16, 2007 @ 12:42 pmSeen the work and its fucking class, really fucking amazing. We motherfucking rock.
Comment by Billy Whizz March 16, 2007 @ 3:19 pmI can see the rocky style training montage over the videos of you working on the pitch.
Good luck!
Comment by Rob Mortimer March 16, 2007 @ 3:42 pmOnly trouble with that analogy Rob is that , most of the people at cynic probably weren’t even born when Rocky came out … that’s why they refer to Andy, George and me as the Godfathers [but not in the Mafia sense. I hope, ha!]
Comment by Rob March 16, 2007 @ 4:02 pmA Rocky V style montage?
Thatsa nice-a pitcha boys… would be amusing if you three were the mafia of adland!
Comment by Rob Mortimer March 16, 2007 @ 4:06 pmWhat about the Team America montage … much more us.
Comment by Rob March 16, 2007 @ 4:54 pmwhich side of the wurst force would you like me to implement? The Dark side or the other side? I have both at my disposal and as I am on holiday have time to implement both.
Comment by Marcus Brown March 16, 2007 @ 5:18 pmHavent seen it yet, got the dvd in my queue to watch!
Theres a south park episode based on skiing where they have “the training montage song”. Thats perfect.
Comment by Rob Mortimer March 16, 2007 @ 5:28 pm(In a childish, whining voice)
I know who it is, I know who it is, I know who it is, I know who it is, I know who it is
Comment by Pete March 16, 2007 @ 6:02 pmNow thats just mean…
Comment by Rob Mortimer March 16, 2007 @ 6:05 pmHello Rob.
Comment by Pete March 16, 2007 @ 6:12 pmSo you think I am being mean do you? Well let me tell you if the cynic mob win this account, the current agency of record will think they are positively horrible.
It was mean, but we know these guys; and they can be so much meaner if they wished!
Now im even more intrigued!
Comment by Rob Mortimer March 16, 2007 @ 6:21 pmI don’t know who you are Pete, but if you actully do know who we’re talking to, you’d better keep your lips sealed or you’ll have all of us to answer to.
Comment by Jemma King March 16, 2007 @ 6:57 pmPete vs cynic mob.
Now that a Pay Per View fight if ever there was one!
Comment by Rob Mortimer March 16, 2007 @ 7:10 pmYou better believe it
Comment by Jemma King March 16, 2007 @ 7:26 pmhope I’m not too late, but GET IN THERE AND BLOW THEIR FUCKING MINDS YOU CYNICAL BASTARDS!!!!!
good luck!
Comment by Age March 16, 2007 @ 7:42 pmDon’t worry Jemma, I won’t breathe a word. The boys and Billy are old friends of mine plus I know they’d kick the crap out of me if I said anything so the secret is safe till you win the gig. Good luck.
Comment by Pete March 16, 2007 @ 7:52 pmpete – i think you just got told!
Comment by lauren March 16, 2007 @ 7:53 pmIt’s the blog version of finding a horses head in my bed.
Comment by Pete March 16, 2007 @ 7:57 pmAnd you didnt even give the game away, I dread to think what you would have found then…
Comment by Rob Mortimer March 16, 2007 @ 8:04 pma trojan on his hard drive..
Comment by lauren March 16, 2007 @ 8:06 pmThanks for your luck/promise of silence/observations … just done a video conference introduction to the client detailing what the guys in the room are about to show them and how we got to that direction [we’re soooo high tech] and you’ll be over-the-moon to learn it went very well, ha.
The best bit is if we now lose, I can blame it on all the others as everything was fucking great when I said my goodbyes, ha!
Night guys … have a great weekend.
Comment by Rob March 16, 2007 @ 9:19 pmgood luck.
Comment by Gareth March 16, 2007 @ 9:29 pmI hope to be reading all about it in the trade press soon, mate.
Comment by Mark March 17, 2007 @ 10:11 amSo do I … haha
Thanks mate …
Comment by Rob March 17, 2007 @ 5:28 pm[…] However being true to Yin Yang, we need some balance to all this good news and so it is with regret I have to announce we didn’t win the massive, exciting secret pitch I mentioned a while back. […]
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