I’ve written a lot about craft.
The value of it.
Creatively, culturally and commercially.
Don’t get me wrong, I appreciate speed can have a competitive advantage – but it’s also important to remember so can craft.
In all honesty, you can easily tell those who think ‘good enough is good enough’ and those who are focused on doing things wonderfully.
They may look similar.
They may perform in similar ways.
But there’s something that separates them.
Maybe it’s the quality of materials or the attention to detail when your look closely or maybe it just feels differently … something that feels like someone sweated everything all the time.
But what is interesting is why.
Because it’s not just so they can charge someone more for what they’ve done … but, as Steve Job’s referenced in his paint behind the fence story … so they can feel they’re valuing their own talent and standards.