Just as the UK Government announced the second wave of COVID rules – ie: work from home and stay at home, despite the fact a couple of weeks earlier, they had announced go to your offices and go out and eat and drink with people – I saw this ‘ad’ on Twitter.
Comic timing genius.
Maybe I’m wrong.
Maybe it’s not ridiculous after all.
Maybe it’s designed to inspire Brits to visit their country when the Government do their next u-turn on thinking again.
Or maybe it’s an example of the brilliant ‘direct to consumer’ targeting we hear so many companies go on about.
But if that’s the case, I would suggest they made a mistake targeting me, because surely the individual they should be talking to is Dominic ‘I visit castles’ Cummings?