Filed under: Comment
… is a client brief like this.
Actually it isn’t, I’d much rather have something technological … but it still wouldn’t be too bad given so many briefs today are nothing more than ‘executional’ demands rather than a fundamental business challenge, where the solution is up to you.
Of course, given so many ad agencies think an ad can solve everything, it’s not hard to understand why so many clients basically decide what they want upfront, rather than trust their communication partners to come up with something all by themselves, but it’s still like going to the Doctor and then prescribing your own treatment.
Who knows, maybe everything will change for the better in 2012.
Maybe I’ll stop loving Queen, wearing shoes and be responsible.
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finally a post i like and from the deluded peter fucking pan no less.
Comment by andy@cynic December 19, 2011 @ 6:37 amAre you confusing Mick Jagger with Cliff Richard?
Comment by Rob December 19, 2011 @ 8:58 amyoure a queen fan campbell so id keep your fucking gob shut.
Comment by andy@cynic December 19, 2011 @ 9:25 amwhen are you breaking up for christmas? fucking soon i hope, i want to end the year on a zero blog post bollocks high.
Comment by andy@cynic December 19, 2011 @ 6:38 amThe doctor usually has more expertise than the patient – it’s not obvious that the agency has more business expertise than the client. It’s up to the agency to show that they do.
Comment by John December 19, 2011 @ 6:43 ami think getting money from clients to do whatever the fuck they want to do is a sign of business brilliance. but thats just me.
Comment by andy@cynic December 19, 2011 @ 8:42 amkeefs brief would be a glass cover so he can chop up his fucking charlie easily.
Comment by andy@cynic December 19, 2011 @ 6:46 amThat’s a pretty amazing brief to receive, but isn’t there something about limitations being one of the biggest triggers for creativity?
Comment by Rafik December 19, 2011 @ 7:33 amGood point Rafik … but this is for Christmas, so ‘simple magic’ is the name of the game for this brief. Ha.
Comment by Rob December 19, 2011 @ 8:59 amWouldn’t a brief where you had to do nothing but still got paid be the best brief in the World?
Comment by DH December 19, 2011 @ 7:45 amthats called planning.
Comment by andy@cynic December 19, 2011 @ 8:37 amYou set them up Dave, Andy will smash them in …
Comment by Rob December 19, 2011 @ 8:59 amWhilst I obviously disagree, I like what Andy did there.
Comment by fredrik sarnblad December 19, 2011 @ 9:39 amfucking creep.
Comment by andy@cynic December 19, 2011 @ 9:42 amI usually think when clients will understand why a complex society needs to be simple, now. I also think what will happen to them to get that answer. Wondering what brand will start to get that answer first.
#welcome2012
Comment by strategic gamble December 19, 2011 @ 10:22 amwhen marketing fuckers and planning twats stop doing stuff they think makes them look clever.
Comment by andy@cynic December 19, 2011 @ 10:51 ambut saying that marketing and planning twats are looking clever is a perception is not a fact. I mean, I bet we are not going to be agree who is the best clever planner in ad. You are talking about ego (who has the biggest penis) my point is that there is going to be one brand who will really break the rules. Maybe I am too positive. However, I still think there is going to be one.
Comment by strategic gamble December 19, 2011 @ 11:13 amits not fucking perception, its a fucking fact. not all of them maybe, but a fuckload of them. and there are brands that break the rules but the really fucking clever ones do it with their products not just their fucking ads.
Comment by andy@cynic December 19, 2011 @ 11:21 amgive me a fucking name.
Comment by strategic gamble December 19, 2011 @ 11:27 amHello Strategic Gamble … I know what you’re saying but I do have to agree with Andy’s [2nd] comment. Sure, not everyone is like this – but there’s way too much stuff done for the ego/intellectual fulfillment of clients/planners/agencies rather than what the audience will most positively react too.
In short, you’re both right. What a suit type of answer, ha!
Comment by Rob December 19, 2011 @ 11:27 amI actually received a brief from Jagger. When we did the promo for Steel Wheels tour. There was a “Stones” target audience and brand character and everything. We were supposed to present the marketing plan to him in Mustique but the twat client suddenly decided he needed to get involved and boated the agency from the meeting. Twaaaaaat.
Comment by simon billing December 19, 2011 @ 10:35 amwho were the stones target audience? old fuckers in volvos who have their ear pierced and tap their fingers on the steering wheel and never, fucking ever indicate?
Comment by andy@cynic December 19, 2011 @ 10:50 amI knew you were a fan Andy.
Comment by fredrik sarnblad December 19, 2011 @ 10:55 ami wouldnt buy a fucking volvo if it meant i had to live in my fucking canadian money pit for the rest of my fucking life. you, on the other hand, probably think its a national fucking heirloom.
Comment by andy@cynic December 19, 2011 @ 11:01 amNo Volvo but Viagra would have been there if it had been invented. No pierceings but “speedball” experience essential.
Comment by simon billing December 19, 2011 @ 11:15 amso basically their target audience was conservative fucking mps.
Comment by andy@cynic December 19, 2011 @ 11:21 amNo Nazis was definitely a mandatory – so no, no Tory MPs
Comment by simon billing December 19, 2011 @ 11:31 amso the liberal democrats. fucking figures.
Comment by andy@cynic December 19, 2011 @ 11:33 amI have also received a brief from Mick Jagger. It appears he has got more particular with age.
Comment by Lee Hill December 19, 2011 @ 4:02 pmIs that when you signed them to get EMI to pay you more for Virgin Records because you knew they were a bunch of starfuckers and they’d probably forget the Stones have always been a big concert ticket seller rather than a big album seller?
Allegedly.
Comment by Rob December 19, 2011 @ 4:54 pmYou want a creative brief for Christmas? Truly, a man who must have everything.
Comment by northern December 19, 2011 @ 4:55 pmNow here’s the present you didn’t want. I’m extremely likely to be in either Singapore, Hong Kong or Shanghai in February.
February you say? I’ll be washing my hair that month.
Comment by Rob December 19, 2011 @ 5:00 pmAnd yes, I know you’ll be doing the same …
Comment by Rob December 19, 2011 @ 5:00 pmI was talking to Freddie
Comment by northern December 19, 2011 @ 5:04 pmBoom Tish.
Comment by Rob December 19, 2011 @ 5:24 pmHappy Christmas.
Comment by Marcus December 19, 2011 @ 5:02 pmAnd to you my lovely. And to you …
Comment by Rob December 19, 2011 @ 5:03 pmSorry I’ve not hung around here more this year. It’s been a bit mental; brilliant but mental. Promise to annoy you all more next year.
Comment by Marcus December 19, 2011 @ 5:12 pmWe are nothing without you.
Is that the right thing to say???
Comment by Rob December 19, 2011 @ 5:24 pmNo.
Comment by Marcus December 19, 2011 @ 5:35 pmI do mean it though.
Comment by Rob December 19, 2011 @ 5:35 pmOr at least not as much fun without you … and with Andy’s impending fatherhood, we will need you to take up the slack because let’s face it, Billy’s attempt was bloody terrible.
Comment by Rob December 19, 2011 @ 5:36 pmANDY IS GOING TO BE A DAD? Holy mother of God.
Comment by Marcus December 19, 2011 @ 5:42 pmYes. How do you think the impending kid must feel!
Comment by Rob December 19, 2011 @ 5:56 pmand the mother of the baby isnt the mother of fucking god marcus. i dont need any divine fucking intervention to produce an heir to my fucking debts and alimony, my sperm is a weapon of mass fucking destruction with laser fucking targeting. unfuckingfortunately.
Comment by andy@cynic December 19, 2011 @ 9:49 pmfortunately. i meant fucking fortunately.
Comment by andy@cynic December 19, 2011 @ 9:49 pmWhoa… Andy as a Dad?
Comment by Age December 19, 2011 @ 6:47 pmMaybe the Mayans were right after all?!
Nice. Very nice Age.
Of course, being late to this well known fact means you are setting yourself for additional abuse. Oh well …
Comment by Rob December 19, 2011 @ 6:58 pmha, I’d expect nothing less 😉
Comment by Age December 19, 2011 @ 7:26 pmIsn’t it sad that I learned that fact from the X Files?
Comment by northern December 19, 2011 @ 7:46 pmNot to mention the Book of Revelations
Comment by northern December 19, 2011 @ 6:50 pmThe bible as a whole.
Comment by Rob December 19, 2011 @ 6:58 pmwhats that marcus? age?
confuckingratulations, im going to be the best fucking father in the whole fucking world? yes i fucking know am but i appreciate your kind bastard words.
pricks.
Comment by andy@cynic December 19, 2011 @ 9:46 pmin all honesty, congrats mate 🙂
Comment by Age December 19, 2011 @ 11:27 pmsend money. big money.
Comment by andy@cynic December 20, 2011 @ 6:19 am