The Musings Of An Opinionated Sod [Help Me Grow!]

FIVE YEARS.

And while I have written over 1700 posts, the fact is most of them are pretty much the same, just written in a different way.

To be honest, I’ve been finding it much, much harder to write as of late … which is pretty ridiculous given there is always something interesting to say/comment on somewhere out there.

The reason I say this is because I have been back on Northern Planners blog and despite him writing his for way longer than me … he is continually writing fucking fascinating, valuable and informative posts … and to further rub my nose in it, his posts are generally focused on planning and advertising whereas I write nonsense and am still running out of things to say.

Andrew has this amazing ability to teach people amazing skills in simple, engaging and motivating ways … it’s sickeningly brilliant.

Without me wanting to turn this into another NP lovefest, I can honestly say that I regard him as one of the best of the best and [no doubt to his horror] I genuinely hope I can work with him one day.

Of course I’d drive him mad – but I don’t care – because while he would be grinding his teeth and trying to keep his frustration under control … I’d be learning a huge amount of stuff and the thought of that is both exciting and infectious for me.

There’s a lot of good planners out there … planners with an amazing track record of agencies and work … but not only is Northern more than a match for all of them, he is incredibly gracious and generous with his knowledge, talent and advice and if you read his tips for his brilliant A[P]SOTW assignment [tips that would put the APG to shame, especially as they would charge you a fortune for it] you’ll be better for it whether you are new to the industry, an old bastard like me or someone simply interested in how communication works.