The Musings Of An Opinionated Sod [Help Me Grow!]

A[P]SOTW Assignment …
March 26, 2011, 6:00 am
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The ridiculously clever Northern Planner/Groper [delete as appropriate] has just put up a fantastic challenge for the next A[P]SOTW.

It all revolves around developing a cultural strategy for King Of Shaves … which is not only a brilliant task, but ensures you’ll end up knowing what one of the most over-used terms in adland really means, not to mention what it can really achieve.

His pre-assignment notes are an education in themselves, so take it a step further and have a go. Have fun and good luck.

PS: If you don’t know what A[P]SOTW is, there’s a bunch of links here.

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