The Musings Of An Opinionated Sod [Help Me Grow!]

Yep, it’s health shop GNC located right next to JCO Donuts.

I have no idea if it was intentional or just a happy/sad accident but something tells me this could potentially work in both companies interests … from the person who has just bought some overpriced GNC stuff who thinks they can now ‘justify’ eating a quick ‘bun of fun’ through to people who’ve just bought a ‘bun of fun’ who feel the should pop into GNC to buy some overpriced stuff to ‘justify’ their fried sugar meal.

Of course it could also be argued that the people who enter both shops would rather die than go into their neighbours establishment but I am always reminded of the guy I met who owned QVC [the television shopping channel] who paid a premium to ensure his channel was always placed no more than 3 channels from either a major ‘sports’ or ‘docudrama’ channel.

Why?

Because his research showed that when ad breaks are on, people used the ‘up/down’ feature on their remote control to ‘channel surf’, but never go more than 3 channels from their favourite show so if he could ensure he was in that 3 channel vicinity, he could increase his odds of selling people his tat and make a killing.

Whilst of course there were many other factors to his success – the thing he understood was that in the main, people have 3 sides … the personal, the professional and the secret … and so whilst publically, individuals may claim they would think/do one thing, in private, a very different set of choices may get made which is why things that may look like disasters can often turn into situations of great opportunity.