The Musings Of An Opinionated Sod [Help Me Grow!]

are you on fucking drugs?

from apple and elitism to calling people who have helped pay your ridiculous fucking wages for fucking years a dyslexic beardy twat and a set of colour blind nerds. fucking genius even if youve just sent george, lee, baz and jonothan to the fucking loony bin.

i havent got the faintest fucking idea what this post is trying to say but the “value creativity, dont devalue age” is worth the price of trying to decipher the rest of the shit so it can pass, but if you ever say bollocks like “auteur model of innovation” i will come and kill you in the most painful way possible.

interesting choice of agency founders there campbell but i agree that if they didnt start their own places and have senior positions within those agencies theyd be fucked because the dumb twats in most of adland view relevance only in terms of a persona age regardless of their fucking body of work, viewpoint and attitude.

a 21 year old who likes oscar wilde is a genius.
a 45 year old who likes kings of leon is a sad twat.
a 21 year old md is a disaster.
a 45 year old md is smart.

all. fucked. up.

im fucking warming to this post.

Really like this post. You’ve talked about massperation for a long time and I think there is great validity in what you’re saying though I also believe this change is being driven by societies need to demonstrate they belong thanks to technology encouraging greater physical isolation.

I also love the “value creativity, don’t devalue age” statement because the people you describe in the post all have personal physical characteristics that the creative industry (ie adland) would regard as old, irrelevant and boring.

Don’t judge a book by its cover indeed.

Great post.

Cool.

Agreed.
What we have here is a difference between actually PRODUCING something (ads, laptops, movies) and the repackaging the EXISTING stuff (social media experts).

Making a movie will ALWAYS be harder than criticizing it on Rotten Tomatoes BUT the rewards for people introducing actually tangible products will always outshine the compensation for the most self assured ‘talking head’ (e.g. Chris Brogan)

It’s like a difference between talking about vs making a change.

I found this post very entertaining and interesting but your overview of Richard will be live on forever.

Like many of the other commentators, I found your “value creativity, don’t devalue age” statement significant however most industries already do, only those who openly state they are creative seem to think and act differently.

Are you in Singapore now?

lucky none of those blokes have boobs or ovaries, otherwise they’d have NEVER been taken seriously.

in terms of judging books by covers, none of those guys will have ever had their appearance really been a factor in being able to carry the message. and never will especially now that they’re old.

do you think any of them have ever considered dyeing their grey hair? botox? lyposuction? or maybe a back-cracking sack wax, so that the editors at Wired or B&T would continue to write about them, or so that the shareholders continue to trust their decisions? nuh. uh.

as much as i applaud your post, rob, (really, i do), adland and its long-lost-lover The Media has a LONG way to go before it even thinks about not judging books by covers.

You’re doing that call it 40 before you turn 40 routine. It worked for me too, but then I moisturise and can’t believe I made it past 30 so every day is extra.

Anyway that aside.

You’re one of the most original thinkers I know. I’ve had the good luck to see that over a few lunches in conversation so keep it up.

I know why you would say that Dave – especially when I go on that the only people who say “40 is the new 30” are forty – but I can honestly say I’ve always had this view, brought on when I saw a wonderfully brilliant, clever and relevant man … with years of experience and knowledge … get fired because at 50, he didn’t reflect the cool, hip image the MD wanted to convey, despite the fact he had a mullet and made me look like a snappy dresser.

That single decision ruined many lives … not just my friends, but the people at the agency who were also made redundent when the client left, citing unqualified business leadership.

The only positive is the twatty MD got fired shortly afterwards, but he managed to make as much damage in that short time as a landmine in a marketplace.

Charles: how the hell are you?

Been ages … you OK, well as OK as you can be after a certain twat we both now know by reputation.

Lauren: I know exactly what you mean … I suppose the bit that irks me most is this industry pretends to be open minded but they’re some of the most conservative and blinkered individuals I’ve ever met.

Media Arts is a perfect example of things that piss me off with planning and advertising …

From what I know of it, it’s a interesting concept that has been post rationalised and “tweaked” to death so TBWA/Chiat can try and sell it to other clients for shitloads of cash even though the examples they give to showcase its power are way more influenced by the clent in question than the process.

As the Google guys said to me, how can you have a fixed process and expect to deliver different results.

Pretty smart those Google boys … except where international relations are concerned.

I like you in bad mood NP.